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New gTLD

It’s Not as Easy as Registering in Bulk and Selling

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A couple of years ago, the .XYZ registry had a special promotion where unregistered .XYZ domain names could be registered for $.01 for the first year. I remember thinking (and writing) about registering a huge swath of them with the hopes of selling just a couple to break even and make a profit. I did not do this, but Darryl Lopes did and shared his story on NamePros today.

Unfortunately for Darryl, a year went by and he did not sell a single domain name, despite having a $300 buy it now asking price for each name. He said he received a couple of inquiries, but neither produced a sale for him:

“I mean I did pay around $200 for all 20,000 domain names so I really just wanted to sell one and make a profit. That never happened, almost a year went by and I had to make sure all the .xyz were on auto renew off as the renewal price for around $12.88 USD each, I knew this going into this and a few clicks and sorting out bulk domain edits I was going to let them all lapse.”

On one hand, Daryl lost a couple hundred dollars and a couple of days of effort. On the other hand, Darryl seems to have avoided any legal consequences such as a UDRP or URS that could have lived on and impacted his business for a long time. He was also able to say he gave this a try, and I applaud his effort and his sharing. I am sure there were quite a few people who did what Darryl did, and I don’t recall seeing anyone else share their results.

There are a couple of takeaways from this.

Buyer of Vacation.Rentals Does AMA

Donuts reported that it sold the Vacation.Rentals domain name for $500,300 in an all-cash deal. This sale was reportedly the largest new gTLD domain name sale to date. It was the second reported $500,000+ sale of a new gTLD domain name reported by Donuts this year.

Earlier today, I was alerted via Twitter and email that the buyer of Vacation.Rentals, Mike Kugler, did an AMA (Ask Me Anything) on the AMAFeed.com platform. In the AMA, there were quite a few questions posed about the domain name and the acquisition of the domain name.

Here are some of the more relevant domain name related questions that were posed:

Steve Jurvetson Launches Firm on Future.Ventures

Steve Jurvetson is a well-known venture capitalist and was a co-founder of the VC firm Draper Fisher Jurvetson (DFJ). Apparently, Jurvetson left DFJ last year, and Recode is reporting that he is starting a new firm called Future Ventures. Interestingly, the company is using the new gTLD domain name, Future.Ventures for its website.

The Future Ventures brand name sounded familiar to me because the exact match .com domain name, FutureVentures.com, was sold on NameJet about 2.5 months ago. I liked the name enough to bid $777 for it, but FutureVentures.com ended up selling for $1,009. There were 37 bidders who participated in the expiry auction.

When I did a Whois search for the domain name, the Registrar Status is listed

Hip Hop Museum Promoting its Museum.HipHop Domain Name

The Bronx, New York based Universal Hip Hop Museum announced a new domain name that it is promoting on social media: Museum.HipHop.

If you visit Museum.HipHop, you will be taken to its website on the long standing UHHM.org domain name. If you visit the Museum’s social media pages, you can see the Museum is promoting the Museum.HipHop domain name. From my perspective, Museum.HipHop is more marketable than UHHM.org.

The .HipHop extension is operated by Uniregistry. I asked Uniregistry founder Frank Schilling if his company reached out to the Museum to encourage them to use the .HipHop domain name, and he told me they did not. “Uniregistry had nothing to do with this rebranding,” Frank told me. “This is a perfect example of the passage of time and serendipitous discovery proving new TLD’s to be vibrant, valuable, and relevant. In 20 years .com will still be the New York of extensions, but New York is going to have some company. You just can’t fight the tide, nature, and what feels right,” he said.

There are a little less than 1,400 registered .HipHop domain names, according to nTLDStats.com. It is obviously a very niche domain name extension, and it looks like the perfect tenant found the extension.

Here’s the Launching.Neustar Webinar

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If you missed the Neustar webinar aimed to .brand prospects that discussed how the company launched its .Neustar extension. The approximately 30 minute webinar covered a variety of topics, including technical aspects of the transition, the communications plan to notify a variety of stakeholders, and a discussion about some of the biggest opportunities for brands who want to launch and use .brand domain names.

Not only does Neustar believe in the .brand domain name, but the company made the leap on its own extension. Here’s a video of the webinar that was just conducted:

.Club Registry Launches Names.club Marketplace

When I checked into NamesCon yesterday, I received a metal coin with a $100 credit for shopping at Names.club. Later on last night, I received an email from .Club Registry CMO Jeff Sass to officially announce the launch of the Names.club domain name marketplace.

Explaining the genesis of Names.club, Jeff shared this with me:

“This is a logical expansion of the Get.club platform we launched at NamesCon last year. Get.club proved to the market that there is demand for premium names that can be paid for over time, a much more palatable model for small business and entrepreneur end-users. At Names.club we’re expanding the inventory to include great, brandable, domains with other extensions, such as .Shop, .Miami, .Fit and more. GMO and MMX are already on board and we expect to announce other Registry partners soon.”

I believe all of the listings will be from registry partners rather than individual domain investors seeking to sell their own new gTLD domain names. Of note, I was told all of the domain names listed for sale on Names.club will have a standard renewal fee. Domain investors can sign up to broker domain names listed for sale on the platform.

The full press release is below:

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