India Domain Market is Growing

Elliot Silver
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India is the second largest country in the world with over 1.2 billion people living there. It makes sense that the domain market in India is growing.

This morning, CIOL.COM published an interview with GoDaddy Vice President and Managing Director for India, Rajiv Sodhi. CIOL is billed as “India’s premier business technology community network.” Sodhi discusses the current state of the domain name market in India, and he offers some of his thoughts on domain name investing in India. I think You will want to read the interview in its entirety, but the jist of it is that there is tremendous potential for growth in India.

There are currently two domain name conferences on the calendar for later on this year in India.

DOMAINXâ„¢ 2014 is scheduled for

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GoDaddy Webinar: Starting a Business

Elliot Silver
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4

Some people get involved in the domain investment space with the idea of turning one (or more) of their domain names into revenue generating businesses. No matter what the size or scope, building a business can be challenging. If you want to learn about starting a small business, I saw a GoDaddy tweet that might be of interest to you.

GoDaddy is hosting a live

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Change to GoDaddy Auctions Time Extension

Elliot Silver
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4

I want to pass along a change that is being made at GoDaddy Auctions that might have an impact on your bidding strategy. Here’s the message I received from my account manager at GoDaddy this afternoon:

“As it stands now, any bid that is placed in the last 5 minutes of an auction auto-extends the auction by 5 minutes. This will change to auto-extend to only 1 minute, and a maximum time of 5 minutes 59 seconds (5:59). For example, if you place a bid on an auction that has 4:30 left, it will auto-extend this auction to 5:30.”

“Also as it stands now, any increase of a winners proxy bid amount counts as a new bid and extends the time, this will be fixed to only extend when current price changes.”

Although this change may not seem major, it will have an impact on those who participate in domain name auctions at GoDaddy.

GoDaddy Hires Barton F. Graf 9000 As Its Ad Agency

Elliot Silver
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1

Yesterday, the New York Times published an article about GoDaddy’s branding and advertising shift, and the article was also syndicated on Boston.com today. The article noted that GoDaddy has changed its advertising agency of record to a company called Barton F. Graf 9000. GoDaddy had previously been working with Deutsch New York, the agency that began helping GoDaddy change its brand image.

Barton F. Graf 9000 is a New York based advertising agency. Some of the company’s other clients include Axe, Little Caesars, Ragu, Dish, and Kayak. Interestingly, the founder and CEO of the agency,  Gerry Graf, said that he has been a satisfied GoDaddy customer. Whois records confirm that the company’s domain name has been registered at GoDaddy since its creation.

Here are a few excerpts from the article that I found most interesting:

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GoDaddy Promoting New Domain Names in TV Commercial

Elliot Silver
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GoDaddy has two new television commercials that are promoting the gTLD domain name extensions to the general public, with the target audience being SMBs. As you can see when you view the two minute video embedded below, the focus of this GoDaddy commercial is the “brand new, more personalized domain names.”

According to Elizabeth Driscoll, ‎Vice President of Public Relations at GoDaddy, “one and two minute versions of the commercial are airing on cable television – channels like CNN, Fox News, Sundance, History and many more.”

This is a good example of how much the marketing emphasis has changed during the past couple of years.

Fortune: “GoDaddy is going public”

Elliot Silver
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9

According to an article on Fortune that was published this afternoon, GoDaddy has reportedly filed its paperwork for an IPO. This is the second time the company filed to go public, although the company later opted against it.

I don’t have much to add about this at this point, but I think this is going to be a positive event for the domain space, as it will surely get people in the finance space more interested in learning about the domain name space. In my opinion, outside investment is one thing that has lacked in this business, and having more attention paid to domain names may prove to be a big positive for domain investors.

I look forward to reading articles about the IPO filing as well as subsequent reports about the company. Oftentimes, we learn quite a bit about a company’s business once it files for an IPO, and I assume we will learn much more about GoDaddy in the coming days. For example, recorded  $1.1 billion in revenue in 2013 and it has 12 million customers (according to Business Insider).

I am sure there will be much more news, analysis, and information coming out soon.  If you would like

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