According to an article on Fortune that was published this afternoon, GoDaddy has reportedly filed its paperwork for an IPO. This is the second time the company filed to go public, although the company later opted against it.

I don’t have much to add about this at this point, but I think this is going to be a positive event for the domain space, as it will surely get people in the finance space more interested in learning about the domain name space. In my opinion, outside investment is one thing that has lacked in this business, and having more attention paid to domain names may prove to be a big positive for domain investors.

I look forward to reading articles about the IPO filing as well as subsequent reports about the company. Oftentimes, we learn quite a bit about a company’s business once it files for an IPO, and I assume we will learn much more about GoDaddy in the coming days. For example, recorded  $1.1 billion in revenue in 2013 and it has 12 million customers (according to Business Insider).

I am sure there will be much more news, analysis, and information coming out soon.  If you would like

GoDaddy is set to launch two new television commercials next week, and I think both are excellent. For your convenience, I embedded both of them below.

When a small business needs to have a website built, I would imagine most seek out a local web developer for their project. This is great for some businesses who are lucky enough to have competent web developers and designers that charge fair prices. For many people, finding someone local is difficult.

In my opinion, GoDaddy didn’t do such a great job of letting people know what the company does. With the change in marketing strategy, I think that has been changing, but I don’t think the Super Bowl and Jean Claude Van Damme commercials did enough to let people know exactly what GoDaddy does. With these two new television spots that are set to air on May 5th, I think GoDaddy is taking a step closer to doing that.

These new commercials, collectively called “Share Your Gift” are a part of the “It’s Go Time” campaign. These commercials were created by a company called The Red Brick Road.

Have a look at the two commercials and let me know what you think of them.

I tuned in to GoDaddy CEO Blake Irving’s Reddit AMA “interview” last week, and I thought a number of good and tough questions were asked. Not surprisingly, Irving answered many of the difficult questions, which I expected, otherwise there wouldn’t have been a point to participating in the AMA in the first place.

When you have 20-30 minutes, you might want to check out full AMA to see what Irving answered and how. Even if you don’t like the company, I think it’s interesting to read since GoDaddy is the largest domain name registrar and probably has the most recognizable brand in this business.

To me, as a domain investor, some of the more relevant topics he discussed included:

• GoDaddy’s SOPA flip flopping
• Theft of the @n Twitter account and GoDaddy’s security
• Changes in marketing and branding
• NSA and government activity
• GoDaddy registering domain names search by others
• Customer support changes
• New domain names

In addition to these topics,