GoDaddy Hires Barton F. Graf 9000 As Its Ad Agency

Yesterday, the New York Times published an article about GoDaddy’s branding and advertising shift, and the article was also syndicated on today. The article noted that GoDaddy has changed its advertising agency of record to a company called Barton F. Graf 9000. GoDaddy had previously been working with Deutsch New York, the agency that began helping GoDaddy change its brand image.

Barton F. Graf 9000 is a New York based advertising agency. Some of the company’s other clients include Axe, Little Caesars, Ragu, Dish, and Kayak. Interestingly, the founder and CEO of the agency,  Gerry Graf, said that he has been a satisfied GoDaddy customer. Whois records confirm that the company’s domain name has been registered at GoDaddy since its creation.

Here are a few excerpts from the article that I found most interesting:

“The desire to alter brand perceptions was prompted by factors that included changes in ownership and the executive ranks at GoDaddy, a growing backlash to the sexy ads and a realization that more women were becoming part of the company’s target audience of small-business owners. “

“Ms. Rechterman said emphatically that GoDaddy would not be “going back to the former” approach.”

“GoDaddy spent $22.9 million last year on advertising in major media, according to the Kantar Media division of WPP, compared with $34.6 million in 2012, $35.2 million in 2011, $31.4 million in 2010 and $22.3 million in 2009. “

The article quoted  Barb Rechterman, GoDaddy’s Chief Marketing Officer in addition to Graf.

You should read the article in its entirety when you have a chance to see what changes GoDaddy has made and the changes that are on the horizon.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


Leave a Reply

Recent Posts UDRP Decision is Upsetting

Last night, I saw that WIPO had posted an update regarding the UDRP. is a domain name registered in 1996, and I...

CEO of Shares Domain Name Acquisition Learnings

Jordan Fried is the owner of some exceptional domain names. A few of the domain names he owns include,, and This...

Taking a Blog Break

I have been writing articles on my blog since 2007. I have been fortunate to have the advertising support of many domain industry companies...

Some Thoughts About 2023

As the year winds down, I have been thinking about what to expect for the upcoming year. I am hopeful that it will be...

How I Am Preparing for the New Year

Less than a week remains in 2022. This is generally a quiet week in terms of domain name sales, so I tend to spend...