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GoDaddy Hosting Open House at New Office in Cambridge

Elliot Silver
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7

GoDaddy Boston OfficeIn the last year, GoDaddy has made three Boston-area acquisitions. The company acquired Waltham-based Afternic, Cambridge-based Locu, and Cambridge-based Canary. Because these three companies were based in the Boston area and are primarily staffed by locally-based employees, GoDaddy recently opened an office in Cambridge, Massachusetts.

According to Boston Business Journal, the recently opened office is 9,600 square feet. The office is home to approximately 35 employees, and the company is looking to hire (according to the BBJ article). At the present time, there is only one job opening in Cambridge listed on the GoDaddy job board, but I imagine that number will grow. I visited the office a couple of weeks ago, and it has great views of the Charles River and the city of Boston.

To help celebrate the opening of this new office, GoDaddy will be hosting a

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India Domain Market is Growing

Elliot Silver
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35

India is the second largest country in the world with over 1.2 billion people living there. It makes sense that the domain market in India is growing.

This morning, CIOL.COM published an interview with GoDaddy Vice President and Managing Director for India, Rajiv Sodhi. CIOL is billed as “India’s premier business technology community network.” Sodhi discusses the current state of the domain name market in India, and he offers some of his thoughts on domain name investing in India. I think You will want to read the interview in its entirety, but the jist of it is that there is tremendous potential for growth in India.

There are currently two domain name conferences on the calendar for later on this year in India.

DOMAINXâ„¢ 2014 is scheduled for

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GoDaddy Webinar: Starting a Business

Elliot Silver
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4

Some people get involved in the domain investment space with the idea of turning one (or more) of their domain names into revenue generating businesses. No matter what the size or scope, building a business can be challenging. If you want to learn about starting a small business, I saw a GoDaddy tweet that might be of interest to you.

GoDaddy is hosting a live

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Change to GoDaddy Auctions Time Extension

Elliot Silver
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4

I want to pass along a change that is being made at GoDaddy Auctions that might have an impact on your bidding strategy. Here’s the message I received from my account manager at GoDaddy this afternoon:

“As it stands now, any bid that is placed in the last 5 minutes of an auction auto-extends the auction by 5 minutes. This will change to auto-extend to only 1 minute, and a maximum time of 5 minutes 59 seconds (5:59). For example, if you place a bid on an auction that has 4:30 left, it will auto-extend this auction to 5:30.”

“Also as it stands now, any increase of a winners proxy bid amount counts as a new bid and extends the time, this will be fixed to only extend when current price changes.”

Although this change may not seem major, it will have an impact on those who participate in domain name auctions at GoDaddy.

GoDaddy Hires Barton F. Graf 9000 As Its Ad Agency

Elliot Silver
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1

Yesterday, the New York Times published an article about GoDaddy’s branding and advertising shift, and the article was also syndicated on Boston.com today. The article noted that GoDaddy has changed its advertising agency of record to a company called Barton F. Graf 9000. GoDaddy had previously been working with Deutsch New York, the agency that began helping GoDaddy change its brand image.

Barton F. Graf 9000 is a New York based advertising agency. Some of the company’s other clients include Axe, Little Caesars, Ragu, Dish, and Kayak. Interestingly, the founder and CEO of the agency,  Gerry Graf, said that he has been a satisfied GoDaddy customer. Whois records confirm that the company’s domain name has been registered at GoDaddy since its creation.

Here are a few excerpts from the article that I found most interesting:

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GoDaddy Promoting New Domain Names in TV Commercial

Elliot Silver
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8

GoDaddy has two new television commercials that are promoting the gTLD domain name extensions to the general public, with the target audience being SMBs. As you can see when you view the two minute video embedded below, the focus of this GoDaddy commercial is the “brand new, more personalized domain names.”

According to Elizabeth Driscoll, ‎Vice President of Public Relations at GoDaddy, “one and two minute versions of the commercial are airing on cable television – channels like CNN, Fox News, Sundance, History and many more.”

This is a good example of how much the marketing emphasis has changed during the past couple of years.

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