It appears that GoDaddy may be testing out not promoting .com domain names on its GoDaddy.com home page. First spotted in a tweet by George Kirikos yesterday, it appears that GoDaddy is continuing to test not promoting .com domain names, which seems unusual to me considering the vast majority of domain buyers are looking to buy .coms.
Here’s a look at the GoDaddy.com home page that I see:
GoDaddy is a company that is known to test everything – from special offers to creatives and everything in between. I am sure they are looking at sales and conversions with the current format.
I frequently see GoDaddy promoting very inexpensive .com registrations on its homepage. I think they look at .coms in these instances as loss leaders because people then buy hosting and other services with their inexpensively purchased .com domain names.
Perhaps the company is able to overcome any lost sales with greater revenue from the sale of new gTLD domain names. You can see that the cost of the new gTLD domain names is greater than .com in most instances, although we don’t know what GoDaddy actually pays the registry for these domain names.
GoDaddy does quite a bit of testing on a regular basis, so I highly doubt this is going to stay. I would imagine if 10 different people visited GoDaddy.com right now, there would be different testing taking places based on a multitude of factors, including location, previous visits (cookies), how they navigated to the website…etc.
It’s interesting to see these tests though.