GoDaddy Goes Public

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I woke up to many more emails than normal this morning. A large percentage of those were Google Alerts and other emails about GoDaddy’s initial public offering. GoDaddy stock is set to begin trading on the New York Stock Exchange today under the GDDY stock ticker symbol.

This is a major milestone for the company, which is valued “at around $4.5 billion, including debt,” according to Rec/Code. There have been quite a few articles written by financial publications with opinions on the company, its valuation, and the IPO. Here is an assortment of articles:

With GoDaddy’s IPO news, there has also

Will You Buy GoDaddy Stock?

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Market Watch reported that GoDaddy hopes to “raise up to $418 million” in its initial public offering. The report stated that the company plans to offer shares priced somewhere between $17-19, although I would imagine that number could change as the GoDaddy IPO gets closer. Based on the IPO numbers, the company market cap would be “approaching $3 billion.”

I am uncertain about whether I am going to try and have my financial advisor get an allocation of shares when the company goes public. I also don’t know if I am going to purchase shares of the company once its starts trading on the New York Stock Exchange (under the ticker symbol GDDY).

I am not much of a stock picker, but one thing I know is that a stock’s performance doesn’t necessarily jive with the company’s products and services. There are many factors that play into the valuation of a stock and how it trades, and just because GoDaddy is good (or bad) for you doesn’t mean you will make money with the stock.

Deciding whether to buy the stock is

Google Domains Already #1 in Google for “Domains”

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When you think of the term “domains,” is Google the first company you think about? Despite the fact that Google Domains is a relatively new entry into the consumer facing domain registrar business, Domains.Google.com is already ranking #1 in Google for the “domains” keyword. Domain.com follows at #2 and GoDaddy ranks #3 for the “domains” search term.

Google’s Keyword Planner demonstrates the value of having the #1 ranking for this term. According to the Keyword Planner Tool, there are 12,100 monthly searches for “domains.” The “suggested bid” for this keyword is $11.43, which seems fairly expensive to me. Comparatively, the “domain names” keyword is searched almost 3x as much with a monthly search volume of 33,100. The suggested bid for this term is $14.84.

Google’s rise to the top of the search results for this keyword is a bit

#30YearsofCOM Promoted by GoDaddy at NASCAR Race

Danica Patrick will be driving the GoDaddy #10 car at tomorrow’s CampingWorld.com 500 NASCAR race in Phoenix, Arizona. As you can see from the tweet below, Patrick’s GoDaddy car will be promoting .com as it celebrates its 30 year anniversary this weekend.

I am sure you’ve heard the story of Symbolics.com by now. In short, Symbolics.com was the first domain name ever registered, and it is now owned by Aron Meystedt. Symbollics.com was

Afternic and GoDaddy Simplify Commission Structure

I have found that the commission structures for domain name sales at Afternic and GoDaddy are confusing. Depending on the type of sale listing and how the buyer found a domain name, the commission percentage could vary pretty widely. This is being simplified going forward.

Afternic and GoDaddy is in the process of emailing customers to announce a change to the commission structure to make it more simplified and straightforward across the two brands. Instead of having to think about the type of listing and promotion to determine the commission rate, the new commission structure is strictly based on the sale price of the domain name.

The commission structure for aftermarket domain name sales on GoDaddy and Afternic is as follows:

Stolen Domains Not The Only GoDaddy Phishing Threat

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I’ve written a number of articles about phishing attempts made to induce GoDaddy customers into giving up their login credentials. I think phishing is one of the leading causes of domain name theft, and it appears  to have reached a crescendo in the last year. It seems that domain theft isn’t the only objective of phishing attackers.

Jeremy Kirk published an article on  CIO.com warning that attackers are using hijacked domain registrar accounts to  infect computers with malware.  “Hundreds of hacked domain name accounts registered through GoDaddy are being used as part of a highly effective campaign using the Angler exploit kit to infect computers with malware,” wrote Kirk. The article cited a blog post written by Nick Biasini, an outreach engineer with Cisco Systems.

Kirk went on to explain what is happening with the subdomains: