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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

GoDaddy Cancels KKK.com Expiry Auction

KKK.com is registered at Enom, and the domain name expired in mid-October. As a result of its expiration, KKK.com was automatically sent to an expiry auction at GoDaddy Auctions. By mid-day yesterday, the auction had a high bid of nearly $100,000 with a little over a week until the auction would end.

In response to a tweet mentioning the KKK.com auction, Media Options CEO Andrew Rosener wrote about the domain name and suggested that GoDaddy cancel the auction:

More Data Added to GoDaddy Auctions Listings

If you visited GoDaddy Auctions over the last few days, you probably noticed a big addition to search results pages. Late last week, GoDaddy added Majestic SEO data to domain names coming up for auction. GoDaddy highlighted the addition in a tweet last night:

The Majestic SEO data can only be viewed when using the beta version of GoDaddy Auctions. The data does not appear in the classic view of GoDaddy Auctions.

Dan Offering In-House Brokerage Service

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This morning, I received an email from Dan.com announcing its new in-house domain brokerage offering. Dan sellers can now utilize brokers when they receive an offer and prefer to have a third party broker the sale on their behalf. The brokerage offering is powered by GoDaddy’s broker services.

Here are the details that were shared with me this morning:

GoDaddy Looking to Hire Domain Investor Community Manager

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GoDaddy is looking to hire a Senior Manager who will be responsible for connecting with and networking with domain investors. The aim of the position is to attract new GoDaddy customers from the domain investing community while driving revenue growth from current investor clients.

Here’s an excerpt from the job listing, which was posted on LinkedIn a few days ago:

How to Buy a Domain Registered to Domains by Proxy LLC

Domains By Proxy, LLC (DomainsByProxy.com) may be one of the most prolific domain registrants. Domains By Proxy isn’t actually the owner of most domain names registered to the entity. Domains By Proxy, LLC is the Whois privacy service operated by GoDaddy.

Customers of GoDaddy who do not want their contact information shown on a public Whois record may use Domains By Proxy as the Registrant Name for an additional fee. By using Domains by Proxy, a domain registrant’s name, email address, phone number, mailing address, and other private contact details are not shown in Whois lookups. Earlier this year, GoDaddy began offering Whois privacy by default on most new registrations and inbound domain transfers, but some people still pay to use this service.

Test, Test, Test… Keep Testing

Many years ago right after I graduated from college, I went to graduate school and earned a Master’s Degree in Direct and Interactive Marketing. The program no longer exists as it was, and it was rolled up into another program at NYU.

Nearly every one of my other classmates but had already started their professional careers and had jobs related to Interactive Marketing. I probably would have directly benefitted more from the program had I done that, but that’s another story. I think the thing I retained the most from my graduate studies is the importance of testing.

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