Home GoDaddy Page 8

GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

How to Buy a Domain Registered to Domains by Proxy LLC

Domains By Proxy, LLC (DomainsByProxy.com) may be one of the most prolific domain registrants. Domains By Proxy isn’t actually the owner of most domain names registered to the entity. Domains By Proxy, LLC is the Whois privacy service operated by GoDaddy.

Customers of GoDaddy who do not want their contact information shown on a public Whois record may use Domains By Proxy as the Registrant Name for an additional fee. By using Domains by Proxy, a domain registrant’s name, email address, phone number, mailing address, and other private contact details are not shown in Whois lookups. Earlier this year, GoDaddy began offering Whois privacy by default on most new registrations and inbound domain transfers, but some people still pay to use this service.

Test, Test, Test… Keep Testing

Many years ago right after I graduated from college, I went to graduate school and earned a Master’s Degree in Direct and Interactive Marketing. The program no longer exists as it was, and it was rolled up into another program at NYU.

Nearly every one of my other classmates but had already started their professional careers and had jobs related to Interactive Marketing. I probably would have directly benefitted more from the program had I done that, but that’s another story. I think the thing I retained the most from my graduate studies is the importance of testing.

Dan.com Adds GoDaddy Logo to Landers

5

In my opinion, the GoDaddy brand is the biggest advantage for domain name sellers who use Dan.com following GoDaddy’s acquisition of the domain name sales platform. Domain name buyers who are unfamiliar with the Dan.com brand will likely recognize GoDaddy’s brand name. This could help domain sellers close more deals on Dan.com.

GoDaddy Change Should Lead to Fewer Auction Refunds

One of the biggest gripes at GoDaddy auctions seems to be the high number of post-auction refunds. If a domain name is registered at a partner domain registrar, auctioned at GoDaddy Auctions, and then renewed by the domain registrant, the auction is canceled and high bidder is refunded. Any time spent on research and bidding is wasted.

Within the last few years, GoDaddy changed its own renewal policy to cut down on post-auction renewals and refunds. From what I understand, if a GoDaddy-registered domain name is not renewed 3 days prior to the start of the expiry auction, the registrant can no longer renew the domain name.

Afternic Lander: Get Idea of Pricing Without Calling

I search for domain name acquisition targets in many ways. One of the most regularly used methods is simply visiting a domain name to see how it is used. There’s no sense in making an effort to buy a domain name if it is being used as a brand by a billion dollar company or well-funded startup.

Domain names that are available for sale often have a “for sale” landing page either hosted by the registrant or by a platform like Afternic or Sedo. Afternic landing pages, for example, notify the visitor that the domain name is for sale without providing any pricing information. The landing page implores visitors to submit their information to get a price within 24 hours or to call and get a price immediately:

My Thoughts on GoDaddy / Dan “Commission Alignment”

8

As part of his coverage of GoDaddy’s pending acquisition of Dan.com, Andrew Allemann published an interview with Paul Nicks, President of Domains, at GoDaddy. The question and answer that caught my attention the most was regarding commission:

Domain Name Wire: Many people use GoDaddy’s Afternic DLS to get in the registrar registration path, but choose Dan.com landers because they’re cheaper (9% vs. up to 20%). Will this still be an option or should we expect to pay higher prices for landing page sales in the future?

Nicks: We are still in the early stages and do not have a plan around commission alignment. Once we have updates to share, we’ll share proactively.

The thing that jumped out at me was Paul’s comment about “commission alignment.”

Recent Posts

Dynadot: What Features Do You Want?

6
It's nice to see a domain industry CEO engaging with customers on social media. I appreciate that Dynadot Founder and CEO Todd Han is...

My Thought Process on Afternic vs. Dan.com

4
I list nearly all of my inventory quality domain names with BIN prices on Dan.com and/or Afternic. The majority of these domain names utilize...

Negotiating Too Hard on a Domain Name Sale

1
We've all been there before. Your asking price out of the gate is much higher than a buyer is willing to spend. Maybe you're...

Bid to Be Lead Sponsor of our PMC Jersey

0
John Berryhill and I are riding in this year's Pan-Mass Challenge to raise funds and awareness for Dana-Farber Cancer Institute. Each year we ride,...

Domain Finance Calculator Offered by Catchy.com

0
Francois Carrillo is best known for his Domaining.com industry news aggregator. He also owns Catchy.com, a platform for selling domain names. Francois emailed me to...