I’ve sold a few lower-valued domain names using GoDaddy as the intermediary at 5% commission. These are generally deals I want to close quickly, and I am willing to give up $xx or $xxx for the sake of expedience.

The one issue I have had with using GoDaddy and its custom checkout link is that the deals utilized a Dan.com url instead of GoDaddy. This would be confusing for a buyer who is told the deal will be transacted via GoDaddy but then had to click through to Dan.com. I explained it by saying “We can use Dan.com (owned by GoDaddy) to transact.”

I wrote about this issue a couple of months ago:

For the past 15 years, Bob Mountain has held senior roles at NameMedia (then parent company of Afternic) and GoDaddy. During his tenure, Bob’s area of expertise has been business development and partner management, serving in different C-suite and Vice President roles.

Bob shared some personal news with me that he is allowing me to share here. Bob will be retiring from GoDaddy at the end of this year.

I keep most of my domain names registered at GoDaddy because I find it is easier to manage a portfolio at one registrar. Throughout the year as I acquire domain names at auction, my other registrar accounts grow. I have domain names at Network Solutions, Namecheap, Dynadot, NameBright, and probably a few other domain registrars.