Why is Dolce & Gabbana Advertising DG.com?

Dolce & Gabbana is a luxury brand. The Italian company is known for its high fashion clothing and home fashions. The company operates on DolceGabbana.com, and it also owns and forwards its brand matching DolceAndGabbana.com domain name.

On Facebook this morning, I noticed something that stood out to me. An advertisement for Dolce & Gabbana Casa showed DG.com as its url. The exceptional 2 letter .com domain domain name caught my attention.

Lucky Break

A few years ago, I made an offer to buy a one word .com domain name. My offer was reasonable, but it was a bit lower than I felt the wholesale value was in order to be able to negotiate a bit with the seller. The domain registrant counter-offered a bit higher than what I offered.

Ordinarily, when I receive a counter-offer that is very close to my offer, I will accept it. I don’t want to lose a deal trying to get a marginally better deal. I’ve lost too many domain names trying to save a few dollars.

In this case, though, I thanked the seller for his counter-offer, declined the offer, and I completely walked away.

Andrew Miller and Larry Fischer to Do AMA Live

Hilco Digital’s Andrew Miller announced that he will be doing an Ask Me Anything (AMA) livestream with domain industry veteran Larry Fischer today at noon (Eastern). The announcement was made on Hilco Digital’s Twitter page, and a corrected link was shared in a subsequent tweet:

High Profile Domain Names Get Stand with Israel Logo

I came across a domain name yesterday afternoon, and a change to its prior landing page caught my attention. It looks like domain names utilizing the MarkUpgrade domain brokerage landing page have added a Stand with Israel logo along with a link to the American Friends of Magen David Adom website. Magen David Adom is Israel’s national emergency medical, disaster, ambulance and blood bank service.

I think this is notable because of the extensive reach of the domain names utilizing the MarkUpgrade landing page. For instance, ten high profile domain names that I found that use this landing page include:

There’s Always Time to Hit Your Goal

For the first few years of full-time domain investing, I set an annual revenue and profit goal for my business. I then broke this goal down into smaller monthly goals to give myself a target for each month. I hated this and stopped setting monthly profit goals for myself a while ago.

With a relatively small domain name portfolio, closing deals is never consistent. Large portfolio holders can usually model out how many sales they will hit each month, but that’s not something I can do with any consistency. As a result, setting monthly income goals was a recipe for disaster for me. It would either cause me to rest easy or try too hard to hit a number that was of no consequence.

Business is Down YOY – Here’s What I am Going to Do

This year has been relatively slow for my business. Year to date, I am on pace to equal the number of domain names I sold last year, but I am trailing substantially on the revenue and profits, year over year. Obviously, the profit is the most important metric to my business.

There are a few reasons for why my business income is down this year. For starters, last year was my company’s best year profit-wise due to some abnormally large domain name sales. Comparing a great year to a pedestrian year isn’t really fair, but I can’t help it. I am always seeking income growth. That said, I expect the year to be slightly below average unless I close a few exceptional deals unexpectedly.