General Domain Information

Domain Assets Strong Despite Economy

I don’t need to share any recent sales data to show that the economy is impacting domain values.   I think the bottom line is that good domain names still sell for high prices, and average to below-average domain names are difficult to sell these days.

One thing is certain though.   No matter how difficult the economy is, nor what happens to currency valuations and/or fluctuations, domain name assets are stronger than many other assets, and they are very similar to land and precious metals, all of which are limited and have intrinsic value.

Regardless of what happens with the economy, precious metals such as gold, silver and platinum will still have value. They can be used as bartering tools (if necessary) and they can be used just about anywhere in the world.   Likewise, the best real estate is the world will still remain valuable.   You won’t be able to make a ridiculously low offer for a piece of land on the water in Palm Beach any time soon or ever because there will always be someone there with a better offer – be it cash or cash equivalents.

Domain names can’t be lost (unless you forget to renew them), they are difficult to steal if you are careful, and good ones are valuable just about anywhere in the world you go.   The Internet is one thing that binds just about the entire world, and it isn’t going anywhere.

Sure, people may be struggling to survive financially and things may appear to be getting worse, but as far as I can see, the impact is somewhat isolated.   I think some people need to spend less time watching the news and more time focusing on how to improve their own economic conditions.  

Fear is as dangerous as what is feared.

Two New Features I like About

There are two new features I really like about The first is that I can now filter the blogs and domain news sources I want to read from those that I don’t. There seems to be data overload in the domain space, and it’s annoying when I miss a good article from someone I respect because it got pushed down by articles I avoid.

The second feature I like and could probably create on my own (but don’t) is the Twitter feed with “domain” as the keyword. Any time someone posts a Twitter update and it contains the word “domain,” it is featured on

There have been a few times where people ask simple domain related questions that can be answered by an industry pro. This can open new doors and lead to new introductions. There have also been plenty of times where people are critical of domain owners, calling them squatters and other uninformed comments. This creates a good opportunity to educate.

As far as Twitter goes, I am just a rookie but am quickly learning about the power it has. People across every walk of life use Twitter, and it gives unparalleled access into places you might never have imagined going.

Consider Alternate Spellings

One thing I think about when evaluating domain names to purchase is the possibility that there are alternative spellings to the domain names – both accepted spellings and common typos. If the alternate spellings are common, I typically won’t buy these types of names, because there will often be confusion, and the last thing I want to do is develop a website and find that people accidentally navigate to the alternatively spelled domain name.

This is something I am especially cognizant about when the alternate spelling is commonly accepted as the proper spelling – or their is a commonly used abbreviation.   A quick example of this is a name like and   I would have a difficult time paying 6 figures for either of these names, because there will always be confusion – especially when pitching businesses over the telephone.   I would find it annoying to have to explain, it’s “F-O-R-T Worth dot com” or visa versa.

If you do have the opportunity to buy a good domain name that has common misspellings (both accepted and unaccepted spellings), and you are gung ho about development, I would try my hardest to buy the misspellings as well and do a 301 redirect to the properly spelled domain name.   Once you begin to develop your website, you are going to increase the value of the typo, making it more expensive for you to acquire down the road.

This is one of the little things to consider before your development project.

A Domain Name is Great… BUT

Having the category defining domain name for your field or industry can put you many steps ahead of your competitors, but in order to have a successful business, you need more than just the domain name. A solid business plan is important for any company who wishes to do business on their category defining domain name.

A prime and relevant example of this was exhibited on DNW yesterday.   In December of 2008, The Parent Company and nine of its subsidiaries, trading on NASDAQ under the quote “KIDS” filed for Chapter 11 bankruptcy. According to DNW, the company owned some category defining and/or premium domain names, including,,,, and   Apparently owning these great domain names wasn’t enough to survive.

A category defining domain name can help enhance a company’s presence online, but it can only do so much.   If a company brings on employees, office space, inventory, technology, debt, and other overhead, they can fail just as any brick and mortar company. There are plenty of brick and mortar businesses in great locations failing every day for a variety of reasons, and a business with a great domain name can succomb to market conditions.

Owning an industry or category defining domain name can make a good business better, but it isn’t a panacea. on Ebay

I don’t know the buyer or anything about the domain names, but it appears that, and are being offered for sale on Ebay with a Buy It Now price of $150,000 – which I think is great considering the keywords. There is also a “make offer” option as well, in the event you would like to submit an offer under $150k.

Wedding planning is a large industry, and it can be very profitable for luxury weddings.   I also saw that the seller is selling, and in another auction.

How Keyword Research Helps Me Buy Domain Names

Subscribe to Elliot's BlogI hate online advertising that gets in the way of my work. This includes page takeovers, fly-ins, pop ups and pop unders. I don’t think much can be done about page takeovers or fly-ins since the website is responsible for that annoyance, and you can’t really stop them since they’re tied in with the site. However, you can stop pop ups with pre-installed browser programs.
While doing some online research today, I noticed a NetFlix pop under had appeared on my screen. Apparently the pop up blocker doesn’t help with a pop under. I wondered whether there was a program that could stop pop unders, and then I wondered whether someone had registered Surprisingly, nobody had registered it. I wondered whether I should grab it and thought about whether anyone looks for “pop under stoppers.”
After doing some research, I found that nobody looks for “pop under stoppers” – but instead, searchers are looking for a “pop under blocker” or “pop under blockers.” I quickly did a Whois check, and strangely enough was taken, but was available, as was the plural. I don’t know whether these domain names will be worth a lot of money, but the more pop unders that appear, the more likely it is that people will be searching for a pop under blocker – not a stopper – and I have the domain name.
I also got just in case.

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