Rick Schwartz shared some sage advice today, and I think domain investors should consider taking it, especially when they may be their own worst enemy in a negotiation:

The Best time to get a broker for #Domains is when you have a REAL inquiry.

That’s when you need a PRO!

Tell them they need to talk to your broker.

Don’t give a price or YOU LOSE!
Don’t say a word or YOU LOSE!

SHUT THE “F”-UP or YOU LOSE!

“I’ll have my broker contact you.” pic.twitter.com/3jmXuSOZgi

— Rick Schwartz 👑 The DomainKing® 👑 Since 1995 👑 (@DomainKing) December 14, 2020

Approximately 80% of my domain name portfolio is now parked for sale via DAN.com landing pages. I’ve had success selling via DAN this year, and I have continued to move domain names to their landing pages throughout the year. I have played around with the sales options options, and I have settled on one – the older BIN price (with a 12 month payment plan option) + Make Offer option.

Many people are critical of a “Make Offer” field on domain name landing pages. If a domain name has a Make Offer field, people tend to utilize it rather than simply hitting the Buy Now button. I thought I would share my rationale for offering it on my domain names, despite the fact that it is likely leaving money on the table.

The top few domain names I own have always received the most number of purchase inquiries and offers. The vast majority of inquiries and offers are from unqualified buyers – people who do not have the budget to afford to pay what they are worth or people who do not have the vision to spend what it takes to buy the domain names. The number of offers a domain name receives shows that the domain name is valuable, but the offers are not typically reflective of the actual value of the asset.

Marcus Lemonis is the CEO of Camping World and the star of “The Profit” television show on CNBC. On the show (and in real life) Marcus invests in many different businesses. In 2014, Marcus invested in a company called Key West Lime Pie Co., which uses the brand match (but clunky) KeyLimePieCo.com domain name for its website.

Peter Askew is a domain investor, web developer, and small business developer. These days, Peter is probably most well known for owning VidaliaOnions.com, which I wrote about several times. Peter also operates BirthdayParties.com and RanchWork.com, among others.

I regularly log in to my DAN.com account to add domain names to my portfolio, check on the status of a transaction, to update pricing, or to respond to a purchase offer. As each month ends and a new month begins, the monthly revenue number changes from the prior month to a big fat $0. The total revenue figure is listed above this, and last month’s revenue is listed below, but the $0 always screams out to me.