For most of my highest value domain names, I send prospective buyers to an Embrace.com inquiry form. These domain names are generally unpriced, allowing me to assess market and business conditions at the time of the inquiry. On the form I use, I require a name and email address, but I also request a phone number.

I try to reply to purchase inquiries in a timely fashion. I think it makes sense to negotiate a deal when the buyer is most interested. I use a stock email reply that is individually crafted for each domain name. This makes it easy to reply to inquiries no matter where I am or what I am doing.

Last year, I had a bit of a curt exchange with someone who wanted to buy one of my one word .com domain names. His offer was very low, and I think I told him he would need a time machine to buy this domain name for his 3 figure offer. He didn’t love that reply and told me I should provide more information about my expectations on the landing page if I don’t want to waste time.

As much as I think prospective buyers should do their research before buying a great domain name in the same way real estate buyers should know the market, this guy was probably more right than wrong. My landing page did not include any information about the value of the domain name nor did it link to a good resource to educate visitors about its value. You can visit Uppercut.com to see a landing page I use that has not been modified.

On Sunday, the Washington Post published an article about how the adult entertainment business is being transformed by artificial intelligence. Notably, the article mentioned three domain names that were acquired by a company operating in the business for approximately $550,000:

It’s not often that we hear from the founders of a company to discuss why they spent what they did to acquire a specific domain name. Yesterday, CoFounders Co-Founder Chris Koerner shared the rationale behind his company’s $65,000 acquisition of the CoFounders.com domain name:

We spent $65k on a one word domain name, and it was a stupidly easy decision. Below is our thought process.

In fact, we named the company around the domain name, and not the other way around. Why?

1. Instant credibility for the only audience that matters – ours

2. 80-90%… pic.twitter.com/xczNGwlJOK

— Chris Koerner (@mhp_guy) February 20, 2024

When I agree to a negotiated deal on a platform like Dan or Sedo, I have always held the expectation that the payment will be made ASAP. If a buyer did not pay within a couple of days – maybe a day or two longer if it was a large sale – I would ask Dan to cancel the transaction. Perhaps I should be more forgiving.

Within the past couple of months, I have dealt with two counterparties that didn’t pay immediately. Subsequent payment reminders appeared to have gone unanswered. Because communications between buyer and seller cease once a deal is reached, I couldn’t communicate directly with the buyers on the platform. Instead of asking Dan.com to cancel the deals, I connected with these people on LinkedIn.

If you have visited a Squadhelp landing page, chances are good that you have seen their advertising when you visit other websites that have Google advertising banners on display. I regularly see Squadhelp advertising banners with the logos of domain names I visited on their platform.

Squadhelp CEO Darpan Munjal shared that Google Ads recently published a case study highlighting the platform’s advertising campaign and results: