Tip to Find End Users on Google

Elliot Silver
-
13

I learned   a great tip to find end users via Google from domain investor, Bob Olea. As discussed many times here and other places, the best way to sell a domain name for an optimal price is to sell it to an end user who can make the most of the domain name. They can generally justify the cost of a premium domain name, knowing the costs associated with their products and sales.

Oftentimes, when a company can’t get the primary generic domain name for their industry, they settle for and purchase other longer tail domain names.

Here’s the tip: Type into Google – inurl:keywords (for example inurl:flowers or inurl:”flower shop”).

The result is a list of all websites that have those keywords in their, subdomains, or sub folders (either anywhere in the url or the exact phrase). You can use this list of results to find companies who may wish to upgrade to your generic domain name.

Check it out and see if you can find an end user for your great domain names!

***UPDATE***

Ross at Ygrab let me know he posted this info + more yesterday. I saw it on a forum posted by a friend and thought he found it 🙂 So if you want to see more great tips, visit Ross’ Blog: http://ygrab.com/end-users/end-users-part-2-3-ways-to-find-end-users/

CounselingJobs.com on Sale

Elliot Silver
-
3

CounselingJobs.com is now for sale for just $5,800. Job-related domain names are very popular, and this is a targeted name that can be used for alcohol counseling jobs, drug counseling jobs, marriage counseling jobs, financial counseling jobs, debt counseling jobs…etc. I would create subdomains for each field and enhance your online presence.

There’s a Sedo auction for job related domain names coming up, and I have a feeling this type of name is going to be even more coveted after the auction.

First person to post “sold” will get it. Name is registered at Moniker.

PinballMachines.com at a Great Price

Elliot Silver
-
11

I don’t like posting other people’s domain names for sale on my blog, but I saw a great deal on Rick Latona’s newsletter today and wanted to share it with those who aren’t subscribed. Rick is selling PinballMachines.com for $35,000 and I think it’s a very good price for a name of this caliber.

When I worked at Wunderman, my first job out of college, I worked with a guy who was a pinball fanatic. Frequently when I visited his office I saw him checking out pinball machines on Ebay and on classified ad sites. I remember commenting a few times about how expensive the older machines were and how much parts cost. People spend hundreds or thousands of dollars buying old pinball machines, dozens of hours each week talking about them, and the pinball community is very strong – full of “pin heads.”

Anyhow, I really think this is a great domain name, and if I had time I would probably buy it and build it out. I haven’t checked, but I would bet some of the newer pinball machine companies have affiliate programs that would presumably pay well.

When there are a whole bunch of advertisers for a business that has a considerable amount of enthusiasts, you have a great combination. My bet is that this sells sometime in the next couple of days. If you’re interested, drop Rick a note and tell him.

As another disclaimer, I don’t have anything to gain from this domain sale and wasn’t asked or compensated to post it.

Why I’m Not a Domain Broker

Elliot Silver
-
20

In the last week, I’ve received three requests to broker domain names, but each time I respond that I’m not a broker, and I refer the person to a couple of people who are successful domain brokers. Although I do allow domain names to be listed for sale on my blog, I am not a domain broker, and there are a few reasons for this.

When a person agrees to broker a domain name for someone, especially if that person is the “exclusive broker,” there is the expectation that the broker will contact likely end user buyers. These people are generally the group that can afford to pay the most for a particular domain name. There are two problems with this.

First, an end user is far more likely to pay top dollar for a domain name when he needs the name, rather than when he is approached out of the blue. Many end users still don’t understand the value of a domain name, and even if they do, many still won’t pay these great prices because they might shake their head like they understand, but when it boils down to it, they don’t always want to write a check for $50,000 for a domain name when they have employees to pay and other obligations.

The second problem is that it can be difficult getting in touch with the right person within a company, and it can be just as difficult to get a deal approved. If you haven’t made a sales call before, they can be very difficult – especially when it’s a cold call. Once you finally get through to a decision maker, you then need to convince him about the value of domain names, which can be an equally difficult task, even if you’ve convinced the marketing team that it’s the right move.

Another issue I have with acting as a domain broker is that it can take a lot of my time, but there is still a good chance nothing will come of it. I do enough work on my websites where compensation isn’t guaranteed for my efforts, that it’s difficult to justify working for someone else without any guarantee of pay.   🙂

Even with an exclusive agreement, it can be difficult to get a seller to pay a commission if he is marketing the domain name elsewhere at the same time and a lead goes directly to the domain owner with the hope of cutting out the middle man. I live by the fact that this is a small industry, and if you burn someone once, it can be the end of your reputation, so I wouldn’t do that. However, there are people that don’t seem to have issues with this. Sure, even under an exclusive deal you might have the legal rights to the 10%, but what busy domain broker is going to file a lawsuit over a few hundred dollars of lost commission?

I would rather spend money buying a name on my own in the aftermarket and selling it on my own, where I keep all the profit, than to sell someone else’s name to only make 10% of the sales price. I can sell the domain name on my own time, and I can target whoever I want. I take on all of the financial risk, but as a person who knows the market fairly well, this isn’t a problem.

Sure, it’s much easier to broker a 15 year old domain name for a guy who won’t sell for anything less than a premium price, but see the first two reasons I listed above as to why that isn’t always the best idea. There are several great domain brokers in the industry, but I am not one of them!

4 Number .com Domain Names for Sale (Updated)

Elliot Silver
-
3

Sale ended a long time ago.

Important Factor When Selling to Domainers

Elliot Silver
-
2

When you are selling a domain name to other domain investors, I believe the most important thing to consider is the price. I frequently see good names come up for sale, but price expectations are far too high for the audience. Perhaps a domain name would sell for that price to a company who plans to rebrand and use it for their company, but realistically, end user prices will not fly with other domain investors.

Most domain investors want to buy domain names that will either generate revenue that can bring them a quick ROI, or they want to be able to re-sell the domain name at a profit sometime in the future. If the domain name isn’t generating revenue from parking or an affiliate deal, and the price is higher than the potential buyers think they can sell it for, they won’t want to take the risk, and the name will stay on the market.

Of course there is a risk that you will price the name too low, but this shouldn’t really be a consideration when a domain owner wants to raise capital by selling to another domain investor. Sure, you could be leaving some money on the table when you price a name lower than you might ideally like, but you should price it based on what you paid. I would personally rather have a quick sale at a slimmer profit margin than a sale that takes a long time to make at a heftier margin. Oftentimes when a domain name doesn’t sell quickly, other domain investors will avoid it, knowing a price ceiling has essentially been set.

If you want to sell a domain name, and your target is the domain investor audience, you should price your domain name accordingly.

1...233234235...253Page 234 of 253