I don’t do a great deal of outbound marketing on my domain names. When I do outbound, I typically find no more than the top 5-15 prospective buyers, and I generally stick to marketing domain names priced below $10,000.

Ideally, because I try to stick to highly targeted prospective buyers, at least one or two people will reply to my email and either buy the domain name or try to negotiate a better deal. More often than not, I won’t receive a reply at all. I hardly ever reply to unsolicited marketing messages myself, so it’s not a surprise to have low response rates to outbound sales emails.

My domain investment portfolio has grown from around 500 domain names to around 2,000 domain names in the last several years. Even at that size, getting consistent domain name sales is a challenge. Using a 3% annual sell through rate as a benchmark, that would equate to around 60 domain name sales a year – or about one sale a week on average.

The two most exciting things for me in the domain space is acquiring a great domain name at a reasonable price and selling a domain name for any price. Yeah, a six figure deal feels better than a $1,000 sale, but an unexpected $1,000 deal gives a nice jolt of dopamine on an otherwise uneventful day.

On May 16th, Activision announced a new internal studio branded as Elsewhere Entertainment. In its blog post announcing the news and launch, the company linked to the studio homepage currently located within its Activision website.

More recently, it would appear, Activision acquired the Elsewhere.com domain name. Elsewhere.com now forwards to the internal Activision.com landing page for Elsewhere.

James Jean reported that he sold the Open.Network domain name for $100,000. He shared the he was the original registrant of the domain name, and he held it for ten years before selling:

SOLD https://t.co/zG3RjyzXfs $100,000

Congratulations to the buyer. 10 years as original owner of this asset. Domains are the original digital asset class- outperforming.

Details:
Negotiations- Private
Lander- @eftycom Custom Form
Escrow- @Undeveloped Imported Lead… pic.twitter.com/ShnZsyWmDH

— James (@JamesJean) June 3, 2024

Yesterday afternoon, Shane Cultra, who recently took on the role of Account Acquisitions and Development at D3, shared that he sold YourLogoHere.com for $45,888. The domain name was sold via Atom.com:

Another great day in the world of domain investing#domains pic.twitter.com/rxqY9ozKfn

— Domain Shane ➡️ Consensus (@ShaneCultra) May 30, 2024