As I asked in regards to TeaParty.com, I am interested in knowing what you think Occupy.com is worth, since it was revealed that the domain name is now for sale. You should of course consider the generic term, but also keep in mind the political “occupy” movement that has been spreading across the US and the world over the last three weeks.
At what price do you think it would sell?
It looks like another descriptive domain name that has political appeal has come on the market. According to an article on Beta Beat, Occupy.com is being marketed by domain attorney Karen J. Bernstein on behalf of the domain owner.
Although the exact asking price for the domain name has not been revealed, the owner is looking for quite a bit of money for it. According to the article, “Ms. Bernstein hopes to get “six digits” for the domain, which ordinarily would have been worth a few thousand.”
I spoke with Karen at TRAFFIC, and she indicated there was quite a bit of interest, and I know of a couple companies looking to work with her to sell the domain name. She added, “here’s this domain name that’s been sitting there for over ten years and now can be put to good use. The timing couldn’t be better. It’s like a perfect storm.”
Last week, it was announced that Sedo had landed the brokerage rights to sell TeaParty.com. The price for that domain name has not been revealed either, but I understand there is considerable interest from a variety of parties.
It’s interesting to see the terms “tea party” and “occupy” turn into political hot button buzz words. It will be even more interesting to see if any buyers emerge, willing to pay premium prices for these domain names.
For about three months, I had been negotiating with a company to sell a domain name. I had initially sent the CEO an email offering the domain name for sale, and after a number of subsequent emails, we were somewhat close to a deal, but still far enough apart to prevent us from consummating a deal.
Because I had dug my heels in at a certain number, I was reluctant to come off this number. It would have been okay had I closed a deal at that number, but I really was not inclined to lower my asking price. The buyer was not interested in raising his offer, so we were basically stuck. I also figured if I went back and said I would take his offer, he could tell me things have changed and the offer is no longer valid, weakening my negotiating position.
Over the last 6 weeks, we had emailed each other a couple of times to see if either of us was willing to come off of our price, but neither of us were willing to do so. It would have appeared that we wouldn’t be able to make a deal happen since neither of us was willing to move.
Last weekend, I thought of a proposal that would bridge the gap and make a deal palatable for both parties. The buyer would pay his final offer price to me to buy the domain name, and his company would donate the difference between what I was asking and the sales price to a non profit organization.
In this situation, I got an acceptable price for the domain name and was able to help one of my favorite non profit organizations. The buyer is getting an exact match domain name for his business at the price he wants, and he can make a charitable donation to a worthy cause. It’s a win/win/win.
Sometimes when you are negotiating and both parties can’t seem to find a middle ground for a deal, you need to think outside of the box to make something happen. I am happy to sell this domain name, and I am proud that this deal will help a great organization.
Don’t get me wrong, my primary motivation was to sell the domain name, but making this offer helped resolve the stalemate in negotiations and we’re both happy with the result.
Just about a month ago, Bloomberg BusinessWeek posted an article about TeaParty.com and how the domain name could generate quite a bit of money for its rock band owners. The gist of the article was that “interest in teaparty.com is intense now but could plummet if the domain’s owners hang on too long.”
With the next presidential election fast approaching, it seems that the owners are under the same impression. According to a news release this morning, TeaParty.com is now listed for sale exclusively at Sedo. Based on the TeaParty.com sales page at Sedo, it appears that Dave Evanson is the broker for this domain name.
The BusinessWeek article created even more interest in the domain name, and the owners thought it would be a good time to try and sell it. “We were floored by the worldwide press and interest in our domain name teaparty.com that soon followed the initial story in Businessweek. After being overwhelmed by the multiple offers that were arriving daily, we thought it was prudent to seek out the best brokerage to help represent the band, and Sedo was the clear choice,” said Stuart Chatwood, bass player of The Tea Party.
In my opinion, the timing would seem right for a big deal to happen. Hundreds of millions of dollars will be spent on campaigns to elect the next president, and owning a domain name like this can be helpful. As I said in a previous post about the value of TeaParty.com, “the band could move to something like TeaPartyBand.com or TeaPartyMusic.com or something they could hand register.”
Congrats to Sedo on getting this exclusive listing, and I wish them the best in selling it.
Press Release:
CAMBRIDGE, Mass., October 15, 2011 – Sedo, the leading online domain marketplace and monetization provider, today announced that TeaParty.comwill be listed exclusively for sale at Sedo. Highly relevant, timely and easy to remember, this exclusive domain name offers an unprecedented branding and investment opportunity to capitalize on the approaching election season.
Currently owned by Canadian rock band The Tea Party, the site was developed in the ’90s to educate fans about upcoming tour dates and other details for fans about the band. Over two decades years later, as the United States heads into the 2012 elections, the domain has gained significant relevance, and has already generated substantial interest from a wide range of political groups. The band has also received considerable international interest and garnered press coverage from the likes of Businessweek, Time and The Guardian on pure speculation that they were thinking of entertaining offers for the domain name.
“We were floored by the worldwide press and interest in our domain name teaparty.com that soon followed the initial story in Businessweek. After being overwhelmed by the multiple offers that were arriving daily, we thought it was prudent to seek out the best brokerage to help represent the band, and Sedo was the clear choice,” said Stuart Chatwood, bass player of The Tea Party.
“It’s very rare when a domain name of this value and significance becomes available – especially one that is so timely and relevant,” said Kathy Nielsen, director of sales at Sedo. “With the election season right around the corner, TeaParty.com provides the right investor with very significant marketing and revenue opportunities very few domain names can offer today. We are very pleased to be chosen as the exclusive brokerage firm to represent this domain sale.”
Parties interested in buying TeaParty.com domain should contact Sedo at consult@sedo.com.
About Sedo
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 18 million listings. The success of Sedo’s model has attracted a global membership base of more than 1 million domain professionals and end-users. For more information, visit www.Sedo.com.
It’s been almost four years since Cowboys.com was acquired by a group of domain investors for $370,000 after a reported bidding error by an official from the NFL’s Dallas Cowboys. As Rick Schwartz wrote at the time, “the “Attorney” for the Dallas Football team said days later that he thought the price was $275 and not $275,000.”
Unfortunately for the people involved in the acquisition, the development project that some envisioned seems to have petered out and there isn’t much residing on the domain name. Despite this, visitors still type in Cowboys.com by the thousands.
I don’t think Compete is a good source of data for parked domain names like this, but it shows nearly 20,000 visitors in August as NFL training camps opened, and well over 30,000 during the season last year. I am sure there were thousands of visits on Monday night when the Cowboys played the Detroit Lions on Monday Night Football.
I understand that 25,000 +/- monthly visitors is really just a drop in the bucket when compared to the nearly 2 million +/- visitors its DallasCowboys.com website receives each month during the season, but the cost to acquire Cowboys.com would also likely be a similar drop in the bucket.
Cowboys.com is still listed for sale at Sedo, and I think the Cowboys would be wise to purchase it, perhaps via the broker representing the domain name, Dave Evanson (dave.evanson @ sedo.com). Knowing that domain investors own Cowboys.com, I would think the Cowboys would want to make more of an effort to own the name.
Banks.com, a publicly traded company on the New York Stock Exchange / American Stock Exchange, sent out a press release this morning announcing that the company has put Look.com up for sale as part of a divestiture of its “non-core domain assets.” The domain name has been listed for sale on Sedo and received 26 offers (granted there’s no offer minimum).
The price to purchase Look.com was not revealed, but the company seems to be looking to make a deal in the near term. According to the press release, “the company plans to accept the best immediate offer it receives for Look.com and reinvest the proceeds of the sale into continuing to expand its presence in the online tax vertical.”
Back in July of 2008, Look.com was for sale on Ebay for $2 million, according to a Gawker article. I am unsure of when Banks.com acquired Look.com, but privacy shield was removed for the first time since 2007 in February of 2010.
If you’re interested in making an offer for Look.com, the contact information for the CEO of Banks.com is listed in the press release below.
Banks.com Press Release:
Banks.com, Inc. operator of leading financial services focused online media properties, today announced that it has exited its legacy search business and that it will begin divesting its non-core domain assets beginning with the sale of the domain name, Look.com.
“With our exiting the search business, we will begin divesting those assets that are not core to the finance vertical and convert those assets into cash to help build our core business going forward,” said Dan O’Donnell, Chief Executive Officer of Banks.com. “Look.com isn’t just a great domain name; it’s a phenomenal domain name the likes of which rarely come up for sale. We encourage any interested parties to make their interest known.”
The company plans to accept the best immediate offer it receives for Look.com and reinvest the proceeds of the sale into continuing to expand its presence in the online tax vertical. Interested parties may email their offers and inquiries to the contact provided below.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. Such forward-looking statements are made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and may include statements regarding acquisitions, business estimates, future contracts, future financial performance and results of operations, including cost of revenues, operating expenses, interest expense, net loss and cash flow. Unless otherwise required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise after the date of this press release. Additional information concerning risks and uncertainties that may cause actual results to differ materially from those projected or suggested in the forward-looking statements may be found in Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K filed with the U.S. Securities and Exchange Commission.
About Banks.com
Banks.com, Inc. owns and operates internet media properties including: banks.com, irs.com, filelater.com and mystockfund.com. Our properties provide users with finance-related content and services and vendors with targeted online advertising opportunities. Through banks.com, we provide access to current financial content, including financial news, business articles, interest rates, stock quotes and financial calculators. We also provide users access to tax related services including online tax preparation through irs.com, online tax extensions through filelater.com, and online stock brokerage services through mystockfund.com.
Contact Information:Dan O’DonnellChairman and Chief Executive OfficerBanks.com, Inc.(415) 962-9799dodonnell@banks.com
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