Earlier today, I wrote an article sharing some thoughts about Zalmi Duchman’s Forbes article. In my opinion, the biggest takeaway was Duchman’s advice about being creative to find a deal that works for both parties. Creativity can go a long way in making a mutually beneficial deal happen.
I want to discuss a type of deal that could benefit a startup that needs a particular domain name and a domain name owner: a lease with a purchase option. Essentially this allows a company to pay a monthly fee to use a domain name, and at any point in time, they could purchase the domain name for an agreed upon price. I want to share some advantages of this type of deal for both parties:



