Hilco Streambank Retained to Sell Santa.com

You may have noticed that the Hilco Streambank advertising banner changed yesterday. The company is now advertising the sale of Santa.com and its related trademarks. Santa.com is registered to Santa Holdings, LLC. The domain name uses a @mediaoptions.com email address, and when I asked Andrew Rosener about it, he told me the domain name is owned by three partners.

I asked Jack Hazan of Hilco Streambank for some details about the sale listing, and here’s what he told me:

“We were retained as the exclusive agent to sell the Santa.com domain name and related trademarks. No auction date has been set. We are currently soliciting private offers.”

It doesn’t look like the company has set a price for this domain name, and I am not sure if they are going to set a price. My guess is they will continue to solicit offers and reach out to prospective buyers who operate retail businesses in the lucrative Christmas and holiday space.

A few weeks ago, I wrote about domain brokers working together to close a deal, and it looks like Andrew is doing this with Hilco Streambank. Andrew told me that the three partners decided to sell the domain name, and they opted to use an unrelated third party brokerage to facilitate the sale.

I think this is one of the best Christmas-related brand domain names to hit the market in quite some time, and hopefully we will hear a followup about a sale.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Andrew seems to be one of the best at what he does so I don’t understand why he is letting someone else broker the name.

    Hilco never gets top dollar for domains so someone please explain the logic here.

  2. another explanation might be that drew is one of the owners, and in order to avoid any appearance of conflict of interest and potential for disagreements among the partners they wisely decided to give it to a neutral third party to market

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