Advantages & Disadvantages of Domain Industry Jobs

From time to time, I will post a job opening or two at a domain industry company. Some of these job opportunities are at domain brokerages, some are at parking companies, some are at domain registrars, and others are at companies that operate in the domain investment space.

For someone who wants to work in this space, there are a number of advantages and disadvantages to getting a job for a domain industry company, and I’ll share my thoughts with you. As always, you are welcome to share your thoughts as well, and if you work (or have worked) for an industry company, you can tell me if I am right or wrong.

$99 Domaining.com Sponsored Headlines

I have found that a sponsored headline on Domaining.com is an effective way to reach a broad audience of domain investors. When I want to reach a larger audience than usual with an important article or when I am selling a handful of domain names, I have purchased a sponsored headline on Domaining.com.

I learned that Domaining.com owner Francois Carrillo has changed the pricing structure for sponsored headlines, and I want to share this with you in case you’d like to advertise to the domain investment audience. As I mentioned in the past, I have had luck selling domain names using the Domaining.com sponsored headline.

The standard rate for a sponsored headline is

Brian Null on Founding Team of Brook

I use Twitter quite a bit, but I’ve done my best to keep the number of people I follow to a minimum (right around 200 or so). I do this because I don’t want to miss something interesting from one of these people as a result of having too much “junk” in my news feed. Long time domain investor, Brian Null of MO.com, is on the founding team of a new Twitter product called Brook that can help people like me.

The way Brook works is that I can

Registrar & Hosting Company in the News With Banned Pam Anderson Commercial

Nope… the title of this blog post certainly isn’t link bait. According to a variety of news outlets, a Pamela Anderson commercial has apparently been banned in the UK because it was too racy. The advertisement was for an Australian domain registrar and hosting company called Crazy Domains, which can be found at CrazyDomains.com.au.

I don’t find the commercial to be too racy, although I could see why it was prohibited from being aired on television. It’s sort of like they took a page out of the Go Daddy playbook and took it a step further, although Go Daddy has recently toned down its overtly sexual advertising in the last year or so.

Whatever your opinion is on the banned Pam Anderson commercial, the company is surely getting quite a bang for its marketing buck today.

Nokta Shares Its May Lease Deals

Leasing domain name is not really a new revenue model, but it’s become more popular over the last couple of years. Many companies seem to be offering lease opportunities to interested suiters, and Nokta Domains is a large portfolio holder that promotes its lease deals.

I often see Nokta tweeting about lease opportunities, and they also use Facebook as well as email. I never asked them about the success of their lease offer strategy, but always just assumed it was working since they promoted it often.

This morning, Nokta posted a tweet with a link to its blog announcing the domain names the company successfully leased in May. In total, the company added 19 leases to the books last month, which are expected to generate a monthly income of just over $2,000. I am quite sure this income will far surpass the PPC revenue that was being made by the leased domain names before the deal.

I don’t know if Nokta offers an option to buy or what specific terms are in their lease agreements, but if they had this success every month, the company would add on almost $25,000 in recurring monthly revenue each year. When you compound that and possibly add an annual monthly percentage increase, you can see how that might quickly add up.

Nokta’s sharing shows that leases can work, and now you can track some of their leased domain names to see how they work out.

Above.com to Offer 60% Profit Share on Expired Domain Auctions

I want to share some news I received this morning from Victor Pitts of Above.com. The company is set to announce that participants in the soon to launch  Expiring Domain Sales Program will “retain 60% of the profit from the sale of any domains that they let expire at Above,” which are auctioned on the Above Marketplace.

Prior to the launch of this new program, customers didn’t receive anything from the sale of domain names they owned that expired, much like most other domain registrars. This presents a new revenue opportunity for clients, and it may give incentive to dropping names instead of renewing them.

According to Victor, about 10,000 domain names are