Leasing domain name is not really a new revenue model, but it’s become more popular over the last couple of years. Many companies seem to be offering lease opportunities to interested suiters, and Nokta Domains is a large portfolio holder that promotes its lease deals.
I often see Nokta tweeting about lease opportunities, and they also use Facebook as well as email. I never asked them about the success of their lease offer strategy, but always just assumed it was working since they promoted it often.
This morning, Nokta posted a tweet with a link to its blog announcing the domain names the company successfully leased in May. In total, the company added 19 leases to the books last month, which are expected to generate a monthly income of just over $2,000. I am quite sure this income will far surpass the PPC revenue that was being made by the leased domain names before the deal.
I don’t know if Nokta offers an option to buy or what specific terms are in their lease agreements, but if they had this success every month, the company would add on almost $25,000 in recurring monthly revenue each year. When you compound that and possibly add an annual monthly percentage increase, you can see how that might quickly add up.
Nokta’s sharing shows that leases can work, and now you can track some of their leased domain names to see how they work out.