UDRP Filed on We.com

Elliot Silver
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10

Screen Shot 2014-04-09 at 8.12.38 AM

According to the WIPO UDRP case database, a UDRP was filed over the two letter We.com domain name. The complainant is listed as WE BRAND S.a.r.l. According to Trademarkia, the company appears to have two US trademarks for “WE,” and the company also appears to have other marks for “WE” in other countries as well. From my research, it appears this is a clothing company that is located in Europe.

We.com has a creation date of March 31, 1992, and the registrant address is based in California. According to DomainTools History Tool, the registrant appears to have been the same since at least early 2007. If you visit We.com, you can see that the domain name is listed for sale, and the domain broker representing the sale of the domain name is John Mauriello of Snapnames / Web.com. I don’t see anything about the complainant at all on the landing page or website, and I don’t think a company should be able to win a UDRP on a descriptive domain name like this.

Before doing a bit of searching for the complainant, I can’t recall ever hearing of the company, despite having traveled to Europe a number of times. There are many companies that come to mind when thinking about the word We and the WE acronym, and I can’t imagine one company would be able to get control of this valuable domain name via UDRP.

My opinion is that We.com is a mid to high seven figure domain name based completely on its own merits. Why should one company be able to use the UDRP system to take control over a high value descriptive domain name like this?

Hopefully the domain owner will hire an experienced UDRP defense attorney and win the case. Better yet, perhaps the owner will be aggressive and file a lawsuit to keep his domain name rather than take a chance with the UDRP proceeding. The later may be more costly, but with the way some UDRP decisions have gone, it might make sense in this case because of the high value of this domain name asset.

I wish the domain owner luck in defending his valuable asset. To me, it appears to be a domain name hijacking attempt.

Flippa Announces “Crowd-Sourced” Domain Appraisal Tool

Elliot Silver
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13

 

In a blog post yesterday afternoon, domain and website auction platform Flippa announced the launch of a new domain appraisal tool that uses crowdsourcing to get its domain name valuations. Flippa users are encouraged to provide their appraisals of submitted domain names, and there are incentives for participation including listing upgrades and account credits. The idea is that the valuation can be seen as more accurate when a large group of people provide their opinions.

Although I like the concept and think people may be able to get an idea about whether or not their domain name is worth something, I think it’s tough to get reliable appraisals from people who may not have domain valuation or sales expertise.

One issue is the

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DNForum Down for Upgrade

Elliot Silver
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10

If you visited DNForum today, you probably noticed that the website is currently down. This downtime is expected, as DNForum owner Adam Dicker announced that the popular domain forum would be undergoing a major upgrade. It does not appear that the look and feel of the website will change, but there are a number of modification that are being made.

According to Dicker, here is what will be changed when you return to DNForum upon completion of the upgrades and updates:

 

1) The sidebar will show latest threads.
2) Ability to save keywords you like Receive an instant email notification when a new post matches your chosen keywords.
3) Professional FAQ will be added.
4) Ability to schedule posts, yup, you can schedule when a post gets posted!
5) The ability to login with Facebook, Twitter and Google Plus.
6) A crazy new like system with a dislike option and many other features.
7) It will show all users who read a thread
8) The ability to have alerts pushed to your mobile device.
9) Easy mobile look and feel.
10) While a URL is being auto linked, the page title is fetched and added to the post.

 

Personally, I don’t like

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Outcome Brokerage Hires Frank Aiello

Elliot Silver
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2

Outcome BrokerageLast Summer, Ryan Colby announced that he launched a boutique domain brokerage firm called Outcome Brokerage. For several years, Ryan had worked at Sedo and Domain Holdings, where I understand he helped facilitate several million dollars worth of domain name sales. This weekend, I learned that Outcome Brokerage hired Frank Aiello as its SVP of Acquisitions & Divestments.

In similar fashion to Colby, Frank Aiello was also a domain broker at Sedo and Domain Holdings. The pair worked together on a number of deals. Until recently, Aiello was an Account Executive at Playwire, an online video platform with an office in Deerfield Beach, Florida.

In an email sent to me to announce the news, here’s what Colby had to say about the hiring:

Outcome Brokerage is

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Agreed Launches “Escrow Now” Button

Elliot Silver
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2

This afternoon, Agreed announced the availability of a “Escrow Now” button which allows domain investors to place buy now buttons on their domain name landing pages, giving a prospective buyer the ability to agree to purchase a domain name and open an escrow transaction immediately. Instead of encouraging a buyer to negotiate, a seller can put a buy now button with a call to action to facilitate an immediate deal.

The advantage of using a tool like this is that a domain owner doesn’t need to pay a broker commission on a deal that was initiated by the buyer visiting the seller’s domain name. The disadvantage is that a buyer will need to set the button up across many domain names instead of listing them on one marketplace. Since many of my inquiries are from buyers who visit the domain name to see if anything is there, I think this is a great tool and will be worth the time to set up.

Check out the video I embedded below to learn more about Agreed’s Escrow Now button to see if it’s something you can use to help you sell domain names more easily.

Escrow.com Responds to Mashable Article

Elliot Silver
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3

Mashable published an article about how the founder of Ramshackle Glam was able to recover her allegedly stolen domain name and website. The article was written by Jordan Reid, the website’s founder, and I think it is a must read for domain investors.

One thing I found interesting was how the author reported that she was able to get control of the domain name without having to release the funds to the “seller” after using Escrow.com to facilitate the transaction.

According to the article:

“I immediately transferred the domain into a different account and placed it (and all of my other domain names) on what amounted to lockdown. And then I called the wire transfer company and placed a stop on the payment.”  

I was bothered by the mention that a stop payment could potentially

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