Ken Hansen from the .co.com registry shared some news with me that I want to share with you. The .co.com registry recently celebrated its one year anniversary, and there are now more than 10,000 .co.com domain names registered. .co.com domain names retail for anywhere from $20 – $40, and some registrars have a higher renewal cost. The registry has also sold many domain names at a premium cost, such as Mobile.co.com for $25,000.
If .co.com were a new gTLD registry, the extension would rank as one of the top 100 registries (based on the nTLDStats.com list of top new gTLD registries). The registry also reported increasing momentum towards the end of 2014. According to the press release announcing the news, “many companies are using their .co.com domain rather than their country code top-level domain to better reach potential outside of their borders.”
A key test for the registry will be the renewal rate for its registered domain names. Since some registrars are charging more for renewals, this could lead to an uptick in revenue. On the other hand, this could also lead to a higher attrition rate.
The press release announcing the news is published below:



