I am driving down to Miami tomorrow for the Traffic conference. Based on what I am hearing, it sounds like its going to be a pretty big conference. Here are a few things I am looking forward to at the show (on an iPad so my apologies for any typos):

– I hear that somewhere in the ballpark of 300-400 people will be in attendance. This is a great turnout compared to some recent Traffic shows. It will be a good chance to meet with people I don’t see very often. The last big conference I attended was DomainFest in January. Rick and Howard have put a lot into making this a big conference.

– I think the auction is going to see some good results. There are quite a few good names that seem to have reasonable reserves. With some recent underwhelming auctions, I think Rick Latona and his team have been working harder than ever to ensure a successful auction.

– One of my favorite domain names at Rick’s auction is FruitBaskets.com, and it’s not because I received a fruit basket advertising the name. Aside from a company like Harry and David’s and Baskets.com, I don’t know many brands of fruit basket companies. Without a  dominant leader, a company that operates on the generic domain name can become the perceived leading brand. I think 1800-Baskets, which operates Baskets.com (owned by 1800-Flowers) would be a good candidate to buy this name. They should probably make a business case to buy it, so at the very least, they don’t give another company a chance to compete immediately.

– There are quite a few premium .CO domain names like Pizza.co up for auction. This will be a big test for .CO since their closed auctions have been doing great, but there haven’t been many big sales happening outside of these (from my perspective). It will also be interesting to see what companies bid.

– Aftermarket.com has been preparing for a re-launch for a while and has been collecting email addresses on its website. Perhaps some new details about the relaunch will be released during the course of the conference. Thought Convergence is a dynamic company, and it will be exciting to see what the brand will offer its customers and clients.