DNJournal

Lots of Domain Buyers

6

I know what Ron’s numbers are telling him (and us), and I know that many domain investors at all levels are publicly and privately saying that there aren’t many buyers (on the investment side) out there right now. However, I think there are still plenty of buyers out there, but it just takes extra effort to find them these days, and your pricing has to be reasonable.

Here are a two suggestions on how to find buyers right now:

Contact some of the new owners of domain names that recently sold (listed on DNJournal) if you have similar domain names. Distinguish between end users who bought a name because it matched their corporate branding from those who were buying to enhance their company’s online presence, and from those who are investing in domain names. Each type of buyer has different needs, and you need to be able to tell what their needs are before you contact them, otherwise they will simply delete your email.

Follow along with what is selling at the auction houses – even the inexpensive purchases – and contact those buyers as well. Send them similar names that you own and price your names reasonably. Remember, if you are contacting them with names that you’d like to sell, you should name your price upfront. You might make less profit per domain name this way, but if you sell a small portfolio of names, you will increase your profits, despite a tighter profit margin.

I have been finding that there are less buyers in the $10-100k range right now unless you are giving really great prices on your domain names. However, it seems that people are still buying less expensive domain names, which can still be highly profitable. Buy smart and sell smart.

On a side note, I plan to discuss my experience with Snapnames outlined in my post, “Make a 1,000% Profit.” I am leaning towards keeping it in the newsletter, so sign up if you’re interested. (If you think the weekly/bi-weekly newsletter sucks, it’s easy to unsubscribe since I use Constant Contact). The results I have have been very strong, but I won’t write my summary until the funds have been wired.

DNJournal: GeoDomain Expo To Be Canceled

7

According to a DNJournal source, the GeoDomain Expo, put on annually by Associated Cities, will be canceled. This is disappointing, but its understandable given the difficult market conditions.   I’ve been debating internally whether to make the cross-country trip, as it’s close to Burbank but it’s probably a bit too far to do both.

Once I receive official confirmation about the cancellation, I will let you know, but generally Ron is on point with this type of information.

DNJournal’s Ron Jackson Interviewed by ABC News

3

DNJournal’s Ron Jackson made the mainstream press again, this time in an interview with ABC News regarding the Toys.com sale to Toys R Us in last week’s bankruptcy auction.   It’s good to see mainstream coverage of the domain business, and I am glad news outlets continue to seek out Ron Jackson for his expert opinion.

You Can Disagree, But Be Respectful

14

I read a thread on a domain forum this evening that really pissed me off. Two people were highly critical of my friend Ron Jackson, and they were downright rude in their criticism. I think that people have the right to be critical of others (and I encourage it sometimes), but the rudeness that was shown was unprofessional and undeserved. Ron was one of the first (if not the first) domain journalists in the business, and he continues to publish news and articles that help the domain industry reach new audiences.

Ron spends hours upon hours each week writing articles, compiling reports, and interviewing industry professionals. Ron and his wife Diana attend nearly every domain conference, and one or both of them seem to attend every single panel and event, writing notes and taking photographs. All of this is used to produce the most respected, and the most widely quoted domain publication.

Whether you agree with what Ron says or with what any of the industry professionals profiled in DNJournal say, Ron is deserving of all of our respect and appreciation for his hard work. I don’t know how much Ron is compensated for his work via advertising sales, but I guarantee it doesn’t come close to compensating him for the time it takes to produce his publication.

2008: Year of Uncertainty in Domain Industry

5

I know it’s a holiday weekend, but I think everyone needs to take a few minutes to read Ron Jackson’s interview of Rick Schwartz. In the domain space, Rick has been something like a soothsayer, and when he speaks, I listen. While we don’t all own the same quality domain names as Rick, the things he is saying does affect all domain investors.

If or when Google decides to pull the plug and PPC as we know it drastically changes, there is going to be a lot of tumult in the industry. While quickly and efficiently monetizing domain names will be difficult and domain values will be impacted, domain owners need to keep the following things in mind:

  • Businesses who want to be online need a domain name
  • Advertisers will still want to advertise on relevant domain names
  • People will continue typing-in domain names looking for products or services
  • Easy to remember and relevant domain names are the most desired
  • Consumers typically have certain web browsing patterns, and many type in their keyword and .com as a starting point

The point is that while making easy money from domain names won’t be possible, there are still going to be plenty of opportunities in the domain space. Some people will have to sell more than they have in the past in order to maintain the same revenue levels, so some deals may be had.  I recommend buying domain names that would make sense to be developed. Just because a domain name did well parked, doesn’t mean that it would be good to develop.

I still believe the greatest ongoing revenue generating opportunity is selling advertising space directly to advertisers on developed websites. I believe websites are the newspapers of decades ago. Websites get the eyeballs that newspapers once received, and advertisers want to reach them. Motivated consumers are untapped leads that businesses would like to acquire.

I also believe that as companies continue to migrate their business online, more will get it, and more will want (or even need) the domain name that describes their business or industry. Generic and category defining domain names are rare, and they hold considerable value. Selling domain names to end users that get it will be the driving force behind the future growth of domain values.

Changing times call for changing strategies.  Those who adapt and adopt will survive, and those who sit back will not. Who knows when all of this will happen, but I think it’s important to be prepared for the worst. Read Rick’s interview and judge for yourself.

Geo Domain Expo Recap on DNJournal

0

Ron’s final analysis of the Geo Domain Expo was published today, and as always, it provides some great insight into the show. The show gave me some great ideas, which I am in the process of implementing on Burbank.com. Developing a business on a geo domain isn’t easy, but the show gave me the confidence to invest more money into Burbank.com to make it the best site about Burbank, California. I will be launching a full directory sometime in Q4 2008.

Recent Posts

GoDaddy to Make “Huge Product Announcement” Today

If you visited YouTube today, you may have come across the huge GoDaddy advertising banner across the top of the website announcing a product...

HugeDomains Gets RDNH Finding on RockNCrystals.com UDRP

A UDRP was filed at WIPO against the RockNCrystals.com domain name, which is owned by HugeDomains (a company operated by Turn Commerce). The respondent...

Glance.com Sold via Sedo for $160,000

According to a tweet this morning from Sedo domain name broker Albert Schimmel, the Glance.com domain name was sold via Sedo for $160,000: Just sold...

Element AI Does It Better

Yesterday, I published an article about a company called Healthy.io. I praised the company for incorporating its .IO domain name within its branding, making it...

GoDaddy Employees Say Farewell to CEO Scott Wagner

On August 1, GoDaddy announced that its CEO Scott Wagner would have to "step down for health reasons." Prior to the unexpected August announcement,...