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Buying Domain Names

Looking to Buy .COM Profession Domain Names

Elliot Silver
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7

I am looking to buy a couple (or maybe more) high quality profession domain names, and I would be interested in seeing your priced submissions. As I always do, I have posted the requirements for the domain names I want to buy.   Please do NOT submit names that do not meet ALL requirements set out below. No exceptions.

  • Profession (like acting coach, dog walker, or private pilot)
  • .COM only
  • At least 15,000 local exact match searches a month (GAKT)
  • Domain created (registration date) before 2001
  • Price $5,000 or below
  • Domain names not currently on the market

If you have names that are more expensive, I am probably not interested for this project. I have been buying names like these for the last two years, so I know they are out there to buy. I am a motivated buyer, but please don’t waste your time or mine by saying something like, “I know this doesn’t meet all of your requirements, but…”

If you would prefer that the domain names with prices not be revealed, just submit the domain name via comment and say something like (please remove this) and I will do my best to delete your comment and follow up with an email.   I do expect that you’ll submit names that have prices though since that’s a requirement.

Again, I can’t stress enough that the domain name should meet all requirements set out above.

Also, I am not looking for geodomain names – like NewYorkLawyer.com for this.

BP Cares About BPCares.com

Elliot Silver
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27

BP CaresThere was a lot of commentary on Rick’s Blog when he mentioned that he bought and was successfully monetizing many BP-related domain names. It seems that whenever Rick writes something controversial, there are dozens of opinions voiced in the comment section of his blog, and this post was no different.

I received a Google News Alert today about an article appearing on Charlotte, North Carolina’s Fox affiliate website about the owner of BPCares.com. Apparently BP wants to acquire BPCares.com from the registrant, and he isn’t interested in selling it to the company. According to the article, the domain registrant purchased this and other companyCares.com domain names apparently after seeing NBACares.com used in action by the National Basketball Association.

The article mentioned that BP has tried to buy this domain name more than once and that the company keeps calling him about the name, but it didn’t mention whether BP threatened a UDRP or any other legal action. In my opinion, it wouldn’t be outside of the realm of possibility if it did threaten legal action, especially since the owner apparently confirmed that he registered other names related to other companies.

Smartly, the domain owner does not appear to have BPCares.com monetized (or even resolving to another website), and he didn’t mention a sales price, so perhaps his aim wasn’t to profit from the BP brand. However, it does appear to be listed for sale on Sedo without an asking price.

I don’t understand the motive for having this article written, as it only serves to show that he did register the domain name along with other corporate domain names that are similar. A quick search shows the registrant also appears to own GoogleCares.com and DisneyCares.com. If the registrant or someone he knows hadn’t mentioned the situation to the news station, it likely would have remained below the radar.

Let’s hope for his sake that BP doesn’t care enough about BPCares.com to take legal action because that could get quite expensive.

Dear IREIT, Is Anybody Home? Does Anyone Work There Any More?

Elliot Silver
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31

About 10 days ago, I posted an article about Internet REIT’s new website, DomainMarketplace.com.   I had received an email from Lisa Box who is VP of Sales at IREIT announcing the newly launched domain sales website.

Actually, that last sentence should read “was VP of Sales at IREIT.”   Apparently, Lisa no longer works at the company, as I found out when I tried to send her an email with an offer on two domain names I am interested in buying. According to her updated LinkedIn profile, Lisa is now Senior Director of Sales at Oversee.net (congrats to both).

When the email to Lisa bounced back to me, I sent another email to a second contact I have at the company who handled a couple of sales for me several months ago. That email also bounced back to me as undeliverable.   I finally sent an email to the email address on the website, and that also bounced back as undeliverable.

I made an offer directly on the website for one name, and I would like to buy a second domain name at the asking price, but I don’t know who to contact and I never heard back about the first offer. At this point, I don’t trust that my credit card will even be processed if I place my order online, so I am not going to place an order. I called their phone number, and of course I got a voicemail prompt.

So my question is… Does anyone work at IREIT anymore? If so, perhaps someone can be in touch so we can do some business.

Before You Register a Domain Name…

Elliot Silver
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10

Registering a new domain name is simple. All you need to do is visit Godaddy, Name.com, Register.com, Moniker.com or another domain registrar of your choice, enter your domain name and extension, give your credit card number and personal information, and you are the owner of a brand new domain name for less than the cost of lunch. It’s that easy, which isn’t necessarily a good thing.

As I can see by some of the comments on my blog and mostly elsewhere about the NewYorkNewYork.com judgment, there are a lot of people who don’t understand the legalities about owning and using domain names in a legal manner. An innocent $10 domain registration can almost immediately become a potential $100,000 liability simply by using it in a way that infringes upon another company’s trademark.

Even though it’s simple to buy a domain name and put it to use immediately, domain registrants need to know the laws with regards to properly (legally) using a domain name. The Anti-Cybersquatting Consumer Protection Act is a good place to start, and I would also say a dose of common sense would be helpful too 😉

Trusted Name in Domain Industry Launches Third Party Stats Verification

Elliot Silver
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3

As the founder and editor of Domain Name Wire, Andrew Allemann is known as one of the two most respected domain industry journalists. Andrew has a no-BS attitude, and he really digs into issues more than most other people would. When I learn about something important that needs to be investigated and reported on involving the domain business, Andrew is generally the person with whom I speak because I know he will look into the issue and provide excellent coverage.

Earlier this week, Andrew launched a new service to help domain owners verify traffic stats on domain names they intend to sell. DNW Certified Stats is a brand new third party statistics verification service that allows domain owners to share verified traffic and revenue stats with potential buyers. Instead of buying a domain name based on a potentially altered screen shot, or purchasing a name with traffic based on a person’s word, domain name buyers can rest assured knowing the reported numbers are accurate and confirmed.

The service is very easy to use and is completely transparent. The domain owner submits the domain names that need to have certified statistics, DNW Certified Stats receives the traffic and revenue report directly from the parking company, and a certified report is issued to the domain owner. It’s very similar to how a sports card grading company operates (this is one example Andrew effectively used to market the new service to potential users). Potential buyers can enter the confirmation code on the site and see the traffic statistics.

At the present time, Domain Sponsor, Sedo, Skenzo, and Name Drive are the four parking companies that are working with DNW Certified Stats. I would expect this list to grow as more domain owners use the service.

Throughout his years of reporting (for as long as I’ve been in the business I believe), Andrew has been unbiased and fair in his reporting, and I think this is an important consideration people should make when deciding whether to use the company’s services. Trust is of utmost importance when buying domain names based on traffic and revenue, and having a trusted source like DNW Stats is critical.

One of the best parts of this is that the service is currently free to use. Sign up and check it out.

Why Don’t Some Startups Use Their Domain Name to Brand Their Company?

Elliot Silver
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10

I don’t get it. I was reading another article on TechCrunch yesterday about a startup company whose brand name is different than the domain name that is being used by the company. I understand that many “cool” domain names aren’t available in the .com, but in my opinion, the company should use another domain name that matches their brand, even if that means coming up with a unique name.

Take the payment company known as Square for example. Square.com has been registered for many years, so they had to use SquareUp.com.   Why not just brand themselves as Square Up instead of causing consumer confusion. Should the company grow extensively, they can afford to spend the money to buy Square.com and then rebrand as Square. This way, there’s no confusion and they’ll control both domain names. Sure, customers who go to Square.com will realize they’re in the wrong place, but why would any company want to take a chance that they would lose a customer.

Yesterday I read about a startup called Lookout, and I visited Lookout.com to check them out. As you can probably tell by the title of the article, they aren’t using Lookout.com, which was registered many years ago. Instead, they are using MyLookout.com, which isn’t a bad domain name. I would think they could match it up and use My Lookout as their brand.

Assuming 15-30% of a start-up’s traffic is type-in traffic, it doesn’t make sense to add confusion to the market while increasing the value of the other .com that is parked and will earn more ppc revenue. As a result of this, the domain owner would be less likely to negotiate to sell the domain name, fearing that the company would try to entrap them by negotiating. Further, there is little reason to sell a domain name whose traffic and revenue consistently grows.

Many people will argue that the domain name isn’t as important as the product or service being offered, and I agree wholeheartedly. However, I think it’s silly to be known as one name but have a different domain name. Square and Lookout are just two of many start-up examples.

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