There are a number of larger domain portfolio owners that sell domain names. While companies like Name Administration will generally only sell domain names at end user prices, there are companies that have fairly decent pricing. Buy Domains, for instance, has a huge portfolio of domain names, and many are well priced.

That being said, buyers can often get more reasonable deals on domain names, lower than the listed price, depending on the seller. The price discount that is offered generally depends on variables such as asking price, time of the month, sales volume, previous inquiries for the domain name, revenue generated by the domain name, and other proprietary variables that differ for each domain owner.

One piece of advice I can give you to get the best deals is to inquire about and purchase domain names in bulk. When you buy in bulk, you can generally get an even better price on the domain names.

What I do is write down a list of domain names I like from a particular company, and I inquire about the group of domain names at one time. I ask the domain owner for the best possible price on individual domain names as well as a bulk price. If I choose not to buy the list of domain names, I will go back to the domain owner and ask for a deal on the group of domain names I do like. I find companies are more likely to make deals on multiple domain names.

One other purchase tip I can give you is to try and make larger purchases at the end of the year (like next week). If a company hasn’t met its goals, wants to pad its numbers, or needs liquidity, they may be more likely to give better pricing at the end of the year.

One question I frequently receive after making an inquiry on a domain name is “what do you plan to do with the domain name if we reach a deal?”

People are curious about whether I am going to re-sell the domain name or perhaps turn it into the next Google or Facebook. Some are probably a bit hesitant to sell a domain name they’ve owned for 10 years when that name could become the next billion dollar brand or be re-sold for 10x the sales price. When you think about it, the reasoning isn’t really all that sound, but it’s human nature.

Although I won’t lie to someone during a negotiation, I generally won’t give away my plans for it either. I may be very vague about my intentions or say that I haven’t figured out my plans yet, but I won’t get into details about them.

You don’t want to give them an idea about what they can do with the domain name if they choose not to sell it, nor do you want to give them any leverage in the negotiation if they know that their domain name is your only choice for what you want to do. It will generally cost you more to acquire it if you give too much information away.

Additionally, when I plan to re-sell the domain name, I don’t mention that either. Inevitably, the person will ask me to broker it and split the proceeds. I have no interest in brokering domain names.

If they’ve seen my blog (many people search for my name and arrive here), they know I buy and sell domain names so they assume I am doing that with their domain name, which may be true. The way I explain it to them is that I am only interested in taking on 100% of the risk for 100% of the reward. If they want to keep doing what they’ve been doing and hope someone comes around with a better offer, they are welcome to do so. Alternatively, I am able to pay all cash up front right away to buy their domain name.

Some people don’t like this and won’t sell their domain names knowing they are going to be re-sold. The majority of people look at the offer as likely the best they’ve received, and they happily accept, not worrying if they’re leaving anything on the table.