I buy and sell all types of domain names related to various trades and industries. One day I might be negotiating to buy a real estate domain name and the next day I might be trying to sell a domain name related to cosmetic surgery.
There are certain standard domain name factors I generally consider when I am trying to place a value on domain names, and I think other domain investors look at these as well. I use the Keyword Planner tool to see search numbers, and I find the Adwords CPC to see how much advertisers are paying for clicks. I also look at the age of the domain name and number of extensions registered (and by whom). Comparable sales and prices for similar domain names are also standard factors.
There are other general domain name factors I also consider, but for the sake of this post, I’d like to discuss five of the exterior factors I consider to place a value on a domain name I am trying to acquire or sell. I welcome your feedback, and I invite you to



