5 Exterior Factors I Consider When Valuing a Domain Name

I buy and sell all types of domain names related to various trades and industries. One day I might be negotiating to buy a real estate domain name and the next day I might be trying to sell a domain name related to cosmetic surgery.

There are certain standard domain name factors I generally consider when I am trying to place a value on domain names, and I think other domain investors look at these as well. I use the Keyword Planner tool to see search numbers, and I find the Adwords CPC to see how much advertisers are paying for clicks. I also look at the age of the domain name and number of extensions registered (and by whom). Comparable sales and prices for similar domain names are also standard factors.

There are other general domain name factors I also consider, but for the sake of this post, I’d like to discuss five of the exterior factors I consider to place a value on a domain name I am trying to acquire or sell. I welcome your feedback, and I invite you to

Why I Don’t Want to Contact a Hosting Company

My article yesterday morning about finding a domain owner begs the question, “why don’t you contact the hosting company and ask them to put you in touch with the domain owner?” Nobody asked this question, but I’ll address it because it covers an interesting topic.

When I am trying to buy or sell a domain owner (buy in this case), I don’t want an intermediary unless I select the intermediary, such as a domain buyer broker. I want to

There are three important reasons why I don’t want to engage a hosting company, web developer, or someone else whose name is listed as the Whois contact but is not the owner:

Get Contact Info via Screenshots.com or Archive.org

This morning, I was looking to find the email address of a domain owner, and I had no luck. I want to share a method of finding a domain name if you run into the same issue. It won’t work every time, but if the domain name was ever developed, there is a good chance you’ll find the contact info you want.

The domain name I was searching is registered to a doctor, but the email address and other administrative contact information is associated with a hosting company. A Whois history search revealed that this has been the case for over 10 years, and there are no Whois records with the doctor’s email address or contact information. The domain name is currently parked, making it more difficult to find the owner.

If a domain name is registered in the name of a

Legal Risk Part of Domain Investing

When buying a domain name, there are many aspects of the purchase you need to consider. You may think about resale possibility, development potential, traffic and revenue, brandability, and other aspects related to the value of the domain name. Legal risk should also be a consideration that should be priced into your purchase.

For the sake of this discussion, I am going to assume most of you avoid obvious trademark domain names that can lead to UDRP filings and lawsuits. I assume the majority of people who read this blog are wise enough to not buy names with famous trademarks, such as Facebook.Club, MicrosoftsOffice2014.com, or something else along those lines.

Even when you are buying “safe” domain names,

Using a Domain Buyer Broker

Using a domain buyer broker service can be an effective way of acquiring a domain name.  

I enjoy just about every aspect of acquiring a domain name. From searching for the owner of the domain name to negotiating a final purchase price, the “chase” is almost as exciting as closing a big domain sale. I’ve found that the more challenging it has been to find a domain owner and secure a deal, the reward is almost always commensurate with the effort.

Despite the exhilaration I get from the process of buying domain names, using a domain buyer broker to secure a deal may be advantageous, especially to  people who are not active domain investors. A domain buyer’s broker can save time, reduce stress, and can help the buyer save money on a domain name deal. I’ll give you some examples.

Some of my better deals have come from

If The Answer Isn’t “No” Be Persistent

Yesterday, I wrote an article discussing transacting a domain name purchase in person, and the part of the article covered how I had been trying to buy this domain name for a few years. I want to discuss that aspect in this article.

Had I not been persistent, I am sure I would not have had the opportunity to buy the domain name. I must have sent 4 or 5 emails since 2010, and I also made a few phone calls. Despite the fact that I only received one reply before getting a counter offer, I persisted, and that helped me close the deal. I want to share a few pieces of advice that might help you get the domain name you covet, and I welcome your input as well.

When I sent these emails, I kept them