The CEO and Co-Founder of Basecamp, a privately held company reportedly worth over $100 billion (see Bill’s comment below, as that article referenced is apparently satirical), is looking to buy a great domain name. On Saturday afternoon, Jason Fried posted his buy request via Twitter:

Anyone out there with 3, 4, or 5 letter .com domains interested in selling? If so, please DM me. Must be 3-5 letters, must be pronounceable, must be a .com. Thanks!

— Jason Fried (@jasonfried) August 30, 2019

One of my favorite domain names I own is Sleuth.com. I have received numerous inquiries to buy the domain name, and several have come from private investigators and operators of investigation-based businesses. I received an inquiry to buy Sleuth.com this morning, and it got me thinking about the business of private investigations and domain names.

A blog reader emailed me this week and asked if I would publish an article to ask other readers what they are currently buying. It’s been a little over a year since the last time I asked this question, so I thought now was a pretty good time to ask.

Last time I shared what I am looking to buy, and it still holds true today:

People regularly ask me what type of domain name I buy. My portfolio is fairly diverse at this point, but I am always on the hunt for positive and meaningful one word .com domain names. The ideal type of .com domain name I want to buy is pretty simple to describe though. I want to own domain names that could simply use an image and people would immediately know what the domain name is.