Brand Marketing Archives - Page 17 of 65

Did Lebron James Acquire Lebron.com?

Brand Marketing
Buying Domain Names

Elliot Silver

February 15, 2019

If you visit the Lebron.com domain name right now, you can see that it forwards to LebronJames.com, the website for NBA superstar Lebron James. Lebron.com is currently registered under privacy at GoDaddy, so it is unclear if Mr. James acquired the domain name, but it appears that someone associated with James may now control it. This was reported this morning in a tweet from Daryl Lopes:

.@KingJames now owns the domain name https://t.co/QFAvNo1aqJ 🏀 #domain #domainname #brand #lebron #domainbroker

— Darryl Lopes [D-LO] (@DarrylLopes) February 15, 2019

In early January, Joshua Schoen also reported that the domain name was forwarding to Lebron James’ website:

Brand Marketing
Domain Sales

February 12, 2019

This morning, TechCrunch reported that “Mode, a five-year-old collaborative analytics platform based in San Francisco, has raised $23 million in Series C funding led by Valor Equity Partners.” In total, the company has raised $50 million in funding. Smartly, Mode acquired the brand match Mode.com domain name prior to the announcement of the most recent round of funding.

Brand Marketing

Elliot Silver

February 11, 2019

Chris Zuiker is a senior domain broker at Media Options (Andrew Rosener’s brokerage company). From what I understand, Chris has brokered some of the larger Media Options domain name deals. I saw a video Chris shared on LinkedIn that discusses the recent Leasing.com rebrand. I shared my thoughts on the rebranding from ContractHireAndLeasing.com, and I think it’s always good to hear from someone else.

Here’s what Chris had to say about the rebrand to Leasing.com:

Brand Marketing
Generic Domain Names

Elliot Silver

February 4, 2019

A company called ContractHireAndLeasing.com recently rebranded as Leasing.com. The announcement was made in a LinkedIn post and video shared by the company and its founder late last week:

Brand Marketing

Elliot Silver

January 25, 2019

Nat Cohen sent me an interesting photo he took today, which I shared with readers below. It appears as if Target is using a Target logo emoji for its url promoting job opportunities at the company. Here is the photo Nat took – pay attention to the url that was shared twice in the advertisement:

Brand Marketing

Elliot Silver

November 30, 2018

While looking through my DomainTools emails this morning, I noticed quite a few XFL domain names registered at MarkMonitor. The domain names were registered under the corporate registrar’s privacy proxy service, DNStination Inc., so the actual registrant of the domain names is unknown. None of the domain names seem to resolve at this time.

Yesterday, the XFL announced it will have teams in 8 cities, and those cities will be revealed on December 5th:

The wait is almost over! This coming Wednesday, Dec. 5, we unveil our eight cities and the venues we will play in for our inaugural season in 2020.

🎥 Watch LIVE at Noon ET on https://t.co/hAlDLJuvRV or right here on Twitter! #XFL2020 pic.twitter.com/3AW9J2Qe9x

— XFL (@xfl2020) November 29, 2018

There are more than 8 cities (and regions) represented in the domain registrations I saw and listed at the bottom of the article. If these domain names were registered on behalf of the XFL, it is possible that this was done because of the potential for future expansion or to keep people in suspense. I don’t see any XFL related domain names for potential team names.

Earlier this morning, I reached out to someone associated with the XFL, but I did not hear back about from him.

Here are the cities and geographical areas that were part of the domain names:

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Brand Marketing

Did Lebron James Acquire Lebron.com?

Mode Acquired Mode.com Before Series C Funding

Chris Zuiker Discusses the Leasing.com Rebrand

ContractHireAndLeasing.com Rebrands as Leasing.com

Target Using Logo “Emoji” for Domain Name

XFL Related Domain Names are Registered

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