Mode Acquired Mode.com Before Series C Funding

This morning, TechCrunch reported that “Mode, a five-year-old collaborative analytics platform based in San Francisco, has raised $23 million in Series C funding led by Valor Equity Partners.” In total, the company has raised $50 million in funding. Smartly, Mode acquired the brand match Mode.com domain name prior to the announcement of the most recent round of funding.

Several years ago, Mode.com was owned by Mode Media, a company that went bankrupt after hitting a valuation of $1 billion. I followed the case relatively closely because of the exceptional domain names that were involved, including Mode.com, Bliss.com, Tinker.com, Glam.com, and others. In fact, I placed a bid on the domain name assets that were ultimately sold to another company.

Shortly after the group of domain names was sold, Joe Uddeme of NameExperts.com was engaged to re-sell the domain names. I reached out to Joe to ask about Mode.com, and he confirmed that he successfully brokered the sale of the domain name in October of 2018. Although he could not be more specific about the Mode.com sale price, he told me it had a $750,000 asking price and it had a “Low/mid six figure purchase price.”

Prior to the acquisition of the Mode.com domain name, I believe the company had been using ModeAnalytics.com for its website. ModeAnalytics.com now forwards to Mode.com.

Assuming a ballpark price of $350,000, from my perspective, Mode got a very fair price to buy the domain name and the seller probably got a nice ROI as well.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Fred Hsu Offers Tips on Domain Name Security

0
According to Coin Telegraph, there has reportedly been a security incident involving domain names at Squarespace. "Multiple decentralized finance (DeFi) apps were targeted in...

Registrar Where My Last 10 Afternic Sales Landed

5
After I sell a domain name, I don't pay much attention to it. Occasionally, I will look to see how it is being used,...

DomainLeads Integrated into Dropping.pro Email

0
One of the paid tools I use daily is the Dropping.pro email alerts. I created 3 alert emails with different parameters, and each morning,...

Sedo Reports Record Breaking .Game Sale

1
As of this morning, the largest domain name sale in the .Game extension recorded by Namebio was the $40,888 sale of A.Game. That domain...

When the Best Prospect Goes Under

0
It feels pretty good when a startup founder wants to buy your domain name. I know the domain name can probably incrementally help the...