Berkshire Hathaway Should Buy BHHS.com

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BHHSFor the last several months (since July of 2013 I believe), Prudential real estate brokerages around the country have been rebranding as Berkshire Hathaway HomeServices. This is happening as a result of a Berkshire Hathaway company’s acquisition of an asset management company that operated Prudential residential real estate franchises.

Although there is cachet with the Berkshire Hathaway brand name (“Berkshire Hathaway is the No. 1-ranked company in Barron’s 2013 100 most respected companies“), the  Berkshire Hathaway HomeServices brand is pretty long for a domain name. In fact, at the moment, the company uses BerkshireHathawayHS.com for its primary website. Strangely, BerkshireHathawayHomeServices.com doesn’t resolve despite the fact that it appears to be registered to a company that is part of the Berkshire Hathaway portfolio.

From my perspective,

End of Year Checklist for Domain Investors

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As the year is coming to a close, most of us will be pre-occupied with other activities. There will hopefully be time with family and friends, perhaps some travel, or maybe you’ll work through the end of the year trying to hit your numbers or ensure that you don’t leave any money on the table.

Whatever your plans are for the final week of the year, now is a good time to go through your end of the year checklist to be sure you close the year out on a good note and are prepared for the new year. My business focus will primarily be on  the checklist items below. I invite you to add items to the list of things that need to get done before the end of the year.

Tip: Don’t Check In on Unreturned Emails

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For the most part, I will return solicitation emails when people ask if I want to buy their domain name(s). While the vast majority aren’t close to being of interest to me (keyword .com domain names are almost exclusively what I buy), I do my best to give a “no thanks” or something along those lines because I think it is courteous.

In addition to these emails, I receive a ton of guest post and SEO pitch emails. I almost never reply to those emails because I have absolutely no interest in working with someone who needs to make these types of unsolicited emails to get business. I don’t want to give someone an opportunity to add me to a “responsive” email list for future solicitations, nor do I want to get another sales pitch.

One thing that irritates me is getting an email like this:

Do More Due Diligence on a Buyer

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I recently learned about a large company that was re-branding one of its business units. I did some domain research to see if they had acquired a matching domain name, and the domain name is now owned by one of the large brand management and protection firms. I wanted to see if I could learn how it was acquired, and that’s where it got interesting.

A couple of years ago, the domain name was owned by a domain investor. I don’t believe I know the person, but the registrant name makes it pretty clear that it was owned by a domain investor. It’s also parked at Internet Traffic still, so that makes me think the brand management firm hasn’t changed the DNS yet.

In between the domain name being owned by the domain investor and brand management company, there was an interesting registrant.

Create a Domain Monitor List

Oftentimes, after closing a nice domain sale to an end user buyer, I’ll research similar domain names to see if I can buy something to re-sell to that person or company. I figure that if this buyer is willing to pay retail pricing for the domain name I offered, I could probably sell other domain names to the company  at a similar price level (assuming it wasn’t an inquiry related to a specific product or service).

Most of the time, the domain names that have aftermarket value are already owned by others, and sometimes they are developed websites. Depending on the owners of interesting domain names and how they are being used, I might

Offer Back End Upside to Close an Acquisition

Most of us have been in a negotiation where we just can’t close a deal to buy a domain name, despite being fairly close to closing. When you’re at a standstill on an acquisition negotiation, I want to make a suggestion to help close a deal, especially if the seller is apprehensive about selling to a domain investor.

You might consider offering the domain owner some back end upside to the offer to entice him to sell. Perhaps you can offer a