For the last several months (since July of 2013 I believe), Prudential real estate brokerages around the country have been rebranding as Berkshire Hathaway HomeServices. This is happening as a result of a Berkshire Hathaway company’s acquisition of an asset management company that operated Prudential residential real estate franchises.
Although there is cachet with the Berkshire Hathaway brand name (“Berkshire Hathaway is the No. 1-ranked company in Barron’s 2013 100 most respected companies“), the Berkshire Hathaway HomeServices brand is pretty long for a domain name. In fact, at the moment, the company uses BerkshireHathawayHS.com for its primary website. Strangely, BerkshireHathawayHomeServices.com doesn’t resolve despite the fact that it appears to be registered to a company that is part of the Berkshire Hathaway portfolio.
From my perspective,



