For the last several months (since July of 2013 I believe), Prudential real estate brokerages around the country have been rebranding as Berkshire Hathaway HomeServices. This is happening as a result of a Berkshire Hathaway company’s acquisition of an asset management company that operated Prudential residential real estate franchises.
Although there is cachet with the Berkshire Hathaway brand name (“Berkshire Hathaway is the No. 1-ranked company in Barron’s 2013 100 most respected companies“), the Berkshire Hathaway HomeServices brand is pretty long for a domain name. In fact, at the moment, the company uses BerkshireHathawayHS.com for its primary website. Strangely, BerkshireHathawayHomeServices.com doesn’t resolve despite the fact that it appears to be registered to a company that is part of the Berkshire Hathaway portfolio.
From my perspective, Berkshire Hathaway needs to purchase the BHHS.com domain name. A shorter domain name like BHHS.com is easier to remember and would look much better on “for sale” signs and other collateral. In fact, some of these recently rebranded franchises are already using BHHS branding in its domain names, such as BHHSneproperties.com. BHHS is also featured prominently in logos and graphics used by the company.
At the moment, BHHS.com doesn’t appear to be used for anything other than a placeholder landing page. That is good because it means the company wouldn’t have to try and acquire it from a company that is using the domain name for a business entity already I don’t see the domain name listed for sale anywhere, but I always assume that everything is for sale for the right price.
I think it would be very wise for Berkshire Hathaway to buy the BHHS.com domain name, and the longer the company waits to acquire it, the more expensive it will probably be for them.