When trying to sell a domain name, I believe the most important thing is getting in touch with the right person at a particular company. If you call or email the wrong person at a company, you might not receive a reply when that company might be willing to spend the most money of any prospect for a domain name.

I’ve seen and used a few lead generation tools. It seems that most are able to provide a domain name seller with the Whois contact email address for potential prospects. Some tools are better at finding targeted prospects than others, although I would argue that doing this by hand is better than by using a tool.

That being said, the Whois email address is

I am of the opinion that if you have to explain what your domain name means or why the domain name means something, you probably should not use outbound marketing to sell the domain name.

It seems like every day, I receive at least one email from someone trying to sell me their domain name(s). As a domain investor, I understand why these people are reaching out to me, but I feel badly when I receive a large list of domain names that make no sense to me and don’t really seem to be worth anything unless someone wants to use one as a brand.

Some people seem to believe that if they explain to me what their domain name means, I will be more apt to buy it. Unfortunately, the opposite is more likely to happen. If someone has to explain the meaning of a domain name to me, I will have less interest because I don’t really want to acquire a domain name that is inherently confusing.

There are plenty of brands that use

When I am looking to sell a domain name by doing end user outreach, I am very cautious with the way I conduct my business. I do my best to individually target leads by name, and I generally find most of my leads searching Google for companies in a specific business or for companies that offer a product or service. I almost always only contact the prospect once (ever) unless they express interest and I negotiate with them.

As a result of the way I do lead generation, I typically only use outbound methods once for a specific domain name. If the domain name is not sold after emailing the leads I find the first time, I usually let the domain name sit and field inbound inquiries. I tend to not try again because I hate receiving uninteresting emails from the same company more than once, and I don’t want to be an annoyance to someone else.

With the recent and ongoing Google changes, it may be worth