Considerations for Working With Affiliates

Subscribe to Elliot's BlogI was thinking about something today regarding affiliate relationships for your websites and online ventures. When you choose to partner with a company, make sure there are no ways for the customer to be lost during the hand off from your site to theirs. If a customer leaves your site, you should be guaranteed that they won’t end up making a purchase without your site getting the credit.

i can think of a couple examples off the top of my head, which will lead me to questioning my affiliates later this week:

1) If the customer can call the company, they should have to enter a unique code for your website. If they don’t have to do that, the sale won’t be attributed to your site.
2) If there is no automated sales process and they can negotiate the price with the company, you may end up losing the sale.

It’s important that you work with affiliates who make certain that you get credit for all sales attributed to your website. You should also work with affiliates where the product is easy to purchase, the sales process is seamless, and the entire process is trackable. All of this will lead to a long and mutually beneficial relationship.

Companies Monitor Your Comments

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Subscribe to Elliot's BlogI read Andrew’s post regarding the ISO.mobi WIPO decision and I think people who post domain sales or commentary in public forums, domain blogs or other public venues should take notice. While many people think big companies won’t notice what is said about them in small niche forums, almost all companies closely monitor their trademarks and intellectual property online.

Any time someone mentions something about a company in a public venue, their post or site will probably be seen by that company, triggered by certain keywords or acronyms.   Not only is it a way for people to ensure a blog post or article is viewed by the intended audience, but it’s also a way to attract unwanted attention. This pertains to people who are utilizing their First Amendment right to give their opinion about a company, and it also pertains to people who are selling trademark-related domain names or potentially infringing domain names.

In addition to this, people should also realize that it’s pretty simple for a company to track a person’s online presence. A simple DomainTools registrant report will show many of the publicly maintained domain names owned by a person. A company could then search Google for these domain names, and if they find one that the person listed on a domain forum at any point, the company now knows that person’s nickname. If they are investigating a TM domain name, they can search that person’s posting history on the forum to see if that person has ever listed a TM domain for sale. If this person has, they can claim that the person has a history of cybersquatting.   It can be as easy as that.

When I started at AIG just after the Spitzer investigation, people were always cautious about sending emails, which can easily be tracked back to the sender and remain a perpetual paper trail.   The saying was that if you would be embarrassed to see an email you sent posted on the cover of the New York Times, you shouldn’t send it. Likewise, you should be cautious about what you post in public or private forums. Everything can be tracked back to you and will be used against you.

Startup.com – An “Oldie” but a Goodie

Subscribe to Elliot's BlogIt’s funny that a documentary created in 2001 about an Internet start-up company can be called “an oldie but a goodie,” but I think this is the case with Startup.com.   Startup.com is the story of how fledgling Internet company GovWorks.com went from an idea to start-up to bust during the .com bubble. Everything from choosing the company domain name to fighting for funding from VCs to dealing with their growth is shown in this behind the scenes film.

While it’s intriguing to watch the company’s progress, I also realize how lucky I am that I have found an industry and a niche where I am able to work somewhat alone (albeit with the assistance of freelancers), and I think I might have less stress as a result.   Sure, I am typically stressing about something (just ask my wife), but at least I don’t have to worry about paying someone back or building more value for someone else on top of everything.

Having your company be injected with venture capital can be great, owning/presiding over a company with 50+ employees can be prestigious, and founding a company with a $xx million dollar valuation can be exhilarating, but at the end of the day, you have to ask yourself if it’s worth the stress. I think there is plenty of opportunity in our industry to build businesses of our own.

One thing that is still pretty amazing to me is that despite the time the start-up was born and the amount of their funding, they still settled on the name GovWorks.com, which is now a parked page.

I couldn’t find the video in full, but someone cut several parts of it on YouTube.   The movie is a couple of hours, but I found it fascinating the first time I watched it several years ago, and I thought it was neat to watch again years later.

Criticism is Essential to find Succes

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Subscribe to Elliot's BlogMuch has been said about a domain investor’s recent attempt at innovation or revolution or whatever it was suppose to turn out as. Whether the idea was good, fair, or poor, and/or whether the execution was good, fair, or poor isn’t really worth discussing anymore.   The proverbial horse has been beaten to death, just as the project has died.

I do want to address the back and forth that I’ve seen from many different people. A lot of people were critical of those who voiced their opinions of the project.   Jealousy seems to be the biggest reason why some people felt others were critical. Apparently these people seem to believe if others offer their own criticism, it must stem from some sort of jealousy for not creating the idea on their own.   This is false.

When I post something – be it a link to a finished website or a website that is being developed, I am not looking for a pat on the back. If I wanted that, I would email my close friends and family who would probably send praise my way no matter what I sent them.   I like receiving compliments as much as the next guy, but I LEARN from receiving criticism.

Simply because people criticize an idea doesn’t necessarily mean they are offering a critique on the person – no matter how judgmental their comments are. Those who are on the receiving end of criticism should analyze it and do what they can to listen to the comment. Perhaps the commentary isn’t helpful, but don’t get defensive about it as that does nobody any good. If you have thin skin and can’t take a criticism, you will never be able to improve yourself or your projects.

Nothing we ever do is perfect. The minute we sit back to admire something we have done is the minute we fall behind our competitors who are quickly closing in on us.

Creating an RSS Feed on Your Static Website

Subscribe to Elliot's BlogOne of the downsides of using a “static” website for Lowell.com and Burbank.com was that they don’t automatically come with RSS feeds built in to them like platforms such as WordPress.   The options I had were to create one by hand or to purchase a program/script that automatically creates a feed and updates it.   As you can see by these two sites, I like to manage things by hand, so I wanted to create a RSS feed for each site.

These days, everyone uses RSS feeds in some way, and it can drive a considerable amount of traffic to your website. Not only do people (you probably) have RSS feed readers, but Google and Yahoo also use RSS feeds to get news for delivery via their alert system.   I use Google for alerts on just about everything related to Burbank and Lowell, and in order to have your articles automatically pinged to potential visitors, you need a feed.

Anyway, I have very little technical knowledge – or as I like to say, “I am technically stupid,” so I posted a note asking for info on a couple of domain boards.   Don Williams (aka biggiedon ) a moderator on DN Forum sent me a link to a great site that taught me how to build my own feed by hand.   It walked me through all the details, and then led me to a Feed Validator, which said the feeds are working (albeit with a couple minor issues).

While I do know much more can be added to RSS feeds than just the title, description, and link, I am hopeful that this will be another method to growing my traffic.   I’ve heard that Google loves RSS feeds because it leads them to new content. As I write articles for my sites (and eventually source this writing), I hope it will lead to Google visiting more often, driving more visitors to my sites.

Check out the finished feeds:

http://www.burbank.com/feed.xml

BLAH” class=”delete_me_please

Domaining in 2009

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Subscribe to Elliot's BlogWhen the Internet bubble burst in 2000-2001, many people gave up on the Internet as a viable place to do commerce and there were great domain deals and domain drops that followed. Companies had lost vast fortunes on their Internet ventures (much were paper gains), and many wanted to dump anything they could that would yield some value, and lots of domains sold at rock bottom prices and many more were dropped.
I know of a few million dollar domain names that were sold around then for 5-figures each. People got burned by the Internet, and many were reluctant to spend more money on it. This is when many of today’s premium domain owners acquired their best assets, and these “bets” paid off, as the Internet has become a viable source of commerce.   Sometimes buying assets when everyone else is selling can be a bad idea – like “catching a falling knife.”   However, it can also have great payoffs, which made many of today’s domain investors very wealthy.
As we head into 2009, things seem to be much different than they were in 2000-2001. People know there is plenty of money to be made online, so they are more reluctant to give up their domain names – even if they need cash. This makes it difficult to buy “cheap” domain names to sell quickly at a profit.   Making it especially difficult is the fact that most of the big buyers are on the sidelines right now, spending money sparingly or not spending money on acquisitions at all. Some of the big buyers have even quietly become big sellers.
I don’t consider myself a big buyer, but I have not been making many domain investments lately.   I would rather have cash in the bank than a domain name that doesn’t generate much revenue but should be worth good money based on the name value alone. With the economy in its current state, I think most domain names of significant value have value if there is a buyer who has a plan for the domain name.   I don’t think there are as many people out there buying domain names at market value believing the value will increase.   Most people I know are buying domain names only if they are at a steep discount.
Had I not built Burbank.com and Lowell.com, I might be panicked.   Judging by the number of Yellow Pages submissions and inquiries I have received in the last 2 weeks alone, I know the revenue is going to be there in 2009 (at least I assume so). My development company now has a sales representative (albeit not on the ground), and we are going to get in contact with these leads and new prospects almost as soon as the calendar changes to 2009.
At the moment, revenue isn’t huge on these geodomains (under $1,000/month in revenue), but it’s growing as is the traffic and interest in advertising. The point of this post isn’t necessarily that you need to develop websites to make money, because that might not be true.   The point is that if you rely on domain investing for a chunk of your revenue or for all of your revenue, you should make contingency plans to generate money in the downturn.   Like a duck on a pond, all might seem calm on the top, but there are some pretty strong things going on just below the surface, and 2009 is going to be an interesting year.
What are your thoughts?