When someone inquires about purchasing a domain name, they’ve already indicated the desire to own the asset. I’ve always felt that a good domain name sells itself, and I can’t really convince someone to buy a domain name any more than their desired interest.
I’ve crafted a response to inbound inquiries that vary a bit based on the domain name. For instance, when I reply to prospects who want to buy Flashpoint.com, one of the lines is “Flashpoint.com is a one of a kind asset that is ready to be built into a powerful brand and become a flashpoint for a company’s marketing efforts.”
There is still a significant hurdle between someone expressing interest in a domain name or making a purchase offer and the acquisition of the domain name. Usually, the acquisition cost is that hurdle. Someone expecting to pay $100 for a domain name is blown out of the water when they see a six figure price tag. Those gulfs are almost impossible to bridge.
Getting someone to pay $2,000 for a domain name when the budget is $100 or $200 may be an easier task. The same may be said about a buyer with a $5,000 budget for a $25,000 domain name.
Convincing someone that they need to improve their budget to secure their coveted domain name is probably something I am not good at. There’s a bit of educating and a bit of cajoling required to get the buyer to open her wallet or go back to his marketing team to request more funds for a domain name acquisition.
I am thinking about hiring a sales-focused copywriter to write a few reply options that I can modify as needed. The reason for multiple options is so that I can test different versions to see if one works better than the other.
Do you think a copywriter could provide sales lift over a standard response that I wrote myself?
You don’t need to hire a sales copywriter. You just need to research on how to close sales .You can tell an end user on how your domain will put them on the map and help grow their services.
If your name is easy to remember and spell,why bother?
Put yourself in the shoes of an end-user and why you need to buy that particular name .Will it help you stand out ?You need to watch how to close sales on YouTube and read about it online.
Remember if you own that unique name,it shows credibility, trust and gets you a seat at the table .
Yes, we would both know the domain name provides value. The sales pitch would focus on convincing the prospect the domain name is worth the acquisition cost.
99.9999%of the buyers already know the value of the domains
Just pay up and stop wasting our time
Short and sweet and get to the point.
You can sell the domain in monthly installments, then compare each payment with other routine business expenses such as rent, car leasing costs and virtual assistant help.
For example: “Isn’t having the ideal business name worth just as much as your nice office or decent-looking car? Your customers will certainly think so. Don’t sell yourself short on the things that matter.”
What you write in this post, even with your years of experience in domain sales, I think that by trying with an expert sales writer you do not lose anything, maybe you benefit much more.
You said it yourself: “There’s a bit of educating and a bit of cajoling required to get the buyer to open her wallet or go back to his marketing team to request more funds for a domain name acquisition”.
Personally, I don’t believe a copywriter would make a difference.
I go along with what “BusinessVelocity” mentioned.
I would try it. How about if you enjoy the challenge…
I think you would be quite surprised how you could improve your current pitches utilizing an AI platform such as CHatGPT or Gemini. I would give it shot before hiring someone. Just give the platform the current versions and ask it do modify you it would be best purchased highlighted the domains strong points.
I would give it a try, and look into the conversion rates.
Good point. Keep us updated with the results, Elliot 🙂