Brooklyn Nets Owns Its Domain Name

NBA acquired sometime around March of 2011

It was revealed this morning that the NBA team now known as the New Jersey Nets will retain its team name when it moves to Brooklyn, New York next year. Importantly, the basketball team was able to get its domain name, in advance of its move.

According to my research, it appears the domain name was acquired by the National Basketball Association sometime in March of 2011. As far back as May of 2007, there was a basketball related graphic on the homepage, but there was a note mentioning that the site had no relation to the professional basketball team.

This was a smart purchase by the NBA because neither the team nor the league own the more coveted domain name. This name is owned by a computer company in New Mexico.

Although the primary domain name currently forwards to the Barclay Center website, the team has set up a landing page on

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


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