NBA acquired BrooklynNets.com sometime around March of 2011
It was revealed this morning that the NBA team now known as the New Jersey Nets will retain its team name when it moves to Brooklyn, New York next year. Importantly, the basketball team was able to get its domain name, BrooklynNets.com in advance of its move.
According to my research, it appears the domain name was acquired by the National Basketball Association sometime in March of 2011. As far back as May of 2007, there was a basketball related graphic on the homepage, but there was a note mentioning that the site had no relation to the professional basketball team.
This was a smart purchase by the NBA because neither the team nor the league own the more coveted Nets.com domain name. This name is owned by a computer company in New Mexico.
Although the primary domain name currently forwards to the Barclay Center website, the team has set up a landing page on WelcomeToBrooklyn.BrooklynNets.com.