I was catching up with Warren Royal last night, and he mentioned some of the good things happening with his company’s Bobbleheads.com website and business. Shortly after NBC’s set re-designs, Warren noticed that some of his company’s bobbleheads were showing up on the “Meet the Press” set, and a segment on the “Today Show” with David Gregory showed the John F. Kennedy bobblehead (2:48-50 in the video above).
In addition to this neat but somewhat passive promotion, lightning rod talk show host Glenn Beck is auctioning off 3 of his company’s Founding Father bobbleheads, autographed by him, in a charity auction. The current bid is $1,100 and the auction doesn’t end until May 24th.
Finally, Fox 5 New York has also provided Bobbleheads.com with some free publicity. The New York Fox affiliate is actively promoting a bobblehead of its primary weather anchor, Mike Woods, in a television commercial. While the Bobbleheads.com company isn’t listed, the “bobbleheads” brand is being passively promoted.
In response to how NBC came across his company to purchase the bobbleheads for its television sets, Warren commented, “this is a good example of how having the key category domain is great – the NBC buyer just went to Bobbleheads.com to find what they were looking for, and found our products.”
Warren is right on the money with this. While some people argue that a strong brand is better than a generic domain name, in my opinion a generic domain name generally has a similar level of brand recognition by default without the ongoing marketing cost. Congrats to Warren again on the good news.