If you’ve been around the domain investment space for a few years, you probably know the story of Bobbleheads.com. The short version is that Warren Royal, a longtime domain investor, acquired Bobbleheads.com for $29,112 (and later Bobblehead.com for $36,000) and built a very large bobblehead business and brand on Bobbleheads.com.
Bobbleheads.com has received a considerable amount of press during the last several years. The business has been featured on Huffington Post, AdWeek, LA Times, Wall St. Journal, and quite a few other national publications. Most recently, Bobbleheads.com and Warren Royal were featured on an episode of CNN’s Mike Rowe: Somebody’s Gotta Do It. You can watch a video clip of Rowe’s visit on CNN.com right now.
On his personal website, Mike Rowe discussed meeting with Warren and the bobblehead selection and production process:
“In the course of exploring all the options, I met a man named Warren Royal who controls a decent chunk of the global Bobblehead business. Warren showed me firsthand why my request was impossible to fulfill, in a way that even I could understand. But he also agreed to produce a very limited run of high-quality, American-made Bobbleheads from his facility in Georgia, as a fundraiser for my Foundation.”
After watching the Mike Rowe video, I visited the Bobbleheads.com Facebook page and saw a promotional video created by the company (embedded below). One thing that struck me is just how large the company has grown. As one example, the video didn’t really “show off” the Bobbleheads.com warehouse, but if you look around you can see just how big the company has become. I remember when Warren first started, he was operating the business out of his basement.
There are many stories of success in the domain business. I think Warren Royal’s Bobbleheads.com shows just how far someone can go with a fantastic domain name and a solid business plan.
Thank you to Donna Mahony for letting me know about the Mike Rowe video.