Heritage Auctions (HA) had been brokering the OC.com domain name on behalf of a Dallas company called Open Connect. HA received some good publicity for OC.com, but the domain name was not sold until this week. The Whois record was updated, and the new owner of the domain name is Aron Meystedt’s XF.com Company. As you likely know, Aron also works for Heritage Auctions.
I asked Aron if he could share some insight about how the deal came about since people might be curious about how the person responsible for brokering the domain name ended up acquiring it. Here’s what Aron told me about this:
“We had a 3 month timeline for Heritage to sell the name. They (seller) understood that getting top dollar takes time, but they were really interested in moving the name by the end of July. As our three month deadline approached, and after extensive outreach, we had yet to see a buyer produce a fair offer. It was decided that Heritage and I would give the seller liquidity and purchase the name ourselves.
I’d love to build something for Orange County, CA – a major destination for tourism and a place with a booming real estate market.”
Aron didn’t share the purchase price for the domain name, but my guess is that it was mid to high 6 figures based on some recent comps.
From my perspective, it seems like HA made a concerted effort to sell the domain name. I have several emails from Aron regarding the OC.com domain name, including a “last call” email on July 21st. When HA’s efforts to sell the domain name didn’t produce a buyer within their seller’s desired timeframe, Aron and the company made an offer that worked for the seller.