I don’t think successful outbound domain name sales is easy. In fact, it can be pretty demoralizing depending on the response to your outbound efforts. From not receiving a reply to being told off, there’s nothing really glamorous about outbound sales.

If you’re looking to sell an industry defining domain name via outbound, I thought I would share a tip to help find prospective buyers that goes beyond what I typically find with Google, DomainLeads, DomainIQ, and AI searches. Find an industry trade organization and reach out to some of the public facing member companies that would benefit from buying the domain name.

When you agree to a lease-to-own (LTO) domain name deal, you’re making two bets: one on the buyer’s ability and willingness to complete the payments, and another on the platform’s ability to stay operational for the entire lease term. It’s easy to focus on the buyer, but the platform should also be considered, and that decision shouldn’t be made based solely on the transaction cost.

There are some platforms that have operations governed by a governmental authority. I believe Escrow.com, for example, has specific escrow requirements in the different states it operates. I think it also has California-specific escrow requirements it must meet to operate because the business is located there. Law firms and attorneys also have specific governmental requirements and oversights for managing escrow payments and transactions.