I learned a couple of things when reading TechCrunch yesterday. First, there’s a company called Yext that helps small businesses add and enhance (tag) listings across a wide variety of popular websites like Yelp, Yahoo, CitySearch, YellowBook, and several others. It’s a pretty cool service that I didn’t know existed.
In the same article, I learned that the company is rebranding its Yext Tags product name tomorrow, and it will be called PowerListings. The PowerListings.com domain name rang a bell, and I did a bit of research, where I confirmed that BuyDomains recently sold PowerListings.com for $1,800. It was included in the April 5th Afternic sales report.
This is one of those times where you wonder if having a listing price may have hurt the company. Had the domain name been unpriced, perhaps it could have resulted in a higher price, assuming Yext had settled on the branding. The other side of the argument is that the company may have had a list of domain names available at a certain price level, and this was the best of the bunch. Who knows.
Anyway, if you have a local website, you should certainly check out Yext Tags / PowerListings when you have a chance. It can be a powerful marketing tool.