Yext Tags to Rebrand on an $1,800 Domain Name Purchased from BuyDomains
I learned a couple of things when reading TechCrunch yesterday. First, there’s a company called Yext that helps small businesses add and enhance (tag) listings across a wide variety of popular websites like Yelp, Yahoo, CitySearch, YellowBook, and several others. It’s a pretty cool service that I didn’t know existed.
In the same article, I learned that the company is rebranding its Yext Tags product name tomorrow, and it will be called PowerListings. The PowerListings.com domain name rang a bell, and I did a bit of research, where I confirmed that BuyDomains recently sold PowerListings.com for $1,800. It was included in the April 5th Afternic sales report.
This is one of those times where you wonder if having a listing price may have hurt the company. Had the domain name been unpriced, perhaps it could have resulted in a higher price, assuming Yext had settled on the branding. The other side of the argument is that the company may have had a list of domain names available at a certain price level, and this was the best of the bunch. Who knows.
Anyway, if you have a local website, you should certainly check out Yext Tags / PowerListings when you have a chance. It can be a powerful marketing tool.
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About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.Reach out to Elliot: Twitter | Google + | Facebook | Email
Dan
I honestly don’t think they would have paid more for that name, it sold because it was priced and it was available immediately. They probably had a huge list of possibilities and this one made the most sense.
Jxff
Thanks for the info and I agree that powerlistings.com could have gone for more.
strikeone
thanks for the Yext shout-out, never heard of this service before; I’ll definitely put this to use
Raman
Thats very nice name..