When you’re getting ready to launch a website, it’s important to keep in mind that your site’s visitors and readers are going to want to know who you are and what your background is, especially if you own the category defining brand. When I first launched my geodomain websites, my About Us pages lacked detail, and a few people emailed me telling me they wouldn’t discuss advertising until they knew exactly who I am and what my objectives are/were.
People crave knowledge and information, and they want to know from where the information is coming. When Frank Schilling started his Seven Mile Blog, he was giving great domain and business advice, and he was also dissecting the news that impacted domain investors. The primary reason Frank Schilling’s blog became very popular so quickly was because of who Frank is and what Frank has done for the industry.
Whether you are developing a site about real estate, cars, the stock market, or even domain names, it’s only fair that you tell the readers exactly who you are and why you are an expert they should trust. Not only does this provide a level of comfort to your readers, but it helps provide a connection between you and your readers, encouraging them to become more engaged with your website.
The more engaged your readers are with you, the more likely it is that advertisers will pay top dollar for your available advertising space.