With the TRAFFIC conference in Milan just a couple of weeks away, I was informed that the category killer domain name, Cheesecake.com will be included in the live auction inventory. The reserve price has been set at a modest $100,000 USD, and financing options would be available from companies like Domain Capital or Rick’s DigiLoan.
In my opinion, as a person that loves cheesecake and someone who has sent cheesecakes as gifts, this is a great domain name for an Internet-based business. There are several restaurants and companies like Junior’s Cheesecakes that are known around the world for their decadent cheesecakes, and there are a number of smaller producers that could become instantly recognizable by branding Cheesecake.com as their own. This doesn’t even take the SEO benefits into consideration.
Cheesecake.com is a highly intuitive domain name that comes on the market infrequently, and I think this could be the cornerstone of a successful online operation. With just a $100,000 reserve, I bet it sells at auction.
(Image borrowed from JuniorsCheesecake.com – home of the best cheesecake in NYC).