Want to Name a Football Stadium?


Hilco Streambank is working on an interesting marketing opportunity. After successfully finding a buyer for the intellectual property of bankrupt retailer Sports Authority, Hilco Streambank is now working on selling the naming rights for Sports Authority Field at Mile High, the home of the Denver Broncos NFL team.

According to an email I received this afternoon, here’s what is being offered for sale:

  • Unique opportunity to own the naming rights to the stadium of the Super Bowl Champions
  • 5 Seasons remaining on the contract (Through 2020/21 season)
  • Contract terms from 2001 at below current market rates
  • Prominent signage on both interior and exterior of the stadium.

Proposals for the naming rights are due by July 19th, and I presume the winning bid/submission will be announced soon thereafter.

If you are interested in acquiring these naming rights, get in touch with David Peress, Jack Hazan, or Ben Kaplan from Hilco Streambank.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. How about Top Notch Stadium ???

    The one drawback, is that, the contract is only for 5 more years. And, the cost of signage, promotional activity, community activity, etc amortized over 5 yrs is pretty steep.

    Plus, you know the renewal cost will be high because they know – “They gotcha”.

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