Video: Citizen Hawk Business Model

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Someone sent me a link to this You Tube video featuring former Citizen Hawk CEO  Graham MacRobie discussing the company’s business model. The video isn’t new, but it does give a clear explanation of what Citizen Hawk does and how the company makes money.

If you aren’t aware, Citizen Hawk is a brand protection company. According to its website, one of Citizen Hawk’s primary investors is Maveron LLC, a venture capital firm founded by Starbucks CEO Howard Schultz. Interestingly, Maveron was one of the major investors in Internet REIT, a company that was involved in  cybersquatting litigation with Verizon and also accused of cybersquatting on other brands as well.

This video isn’t new, but it’s worth watching since Citizen Hawk continues to be active with its UDRP filings.

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