Victor Pitts Hired by MMX as Director of Premium Sales

MMX LogoThis morning, I received an announcement about another noteworthy domain industry hiring. Industry veteran Victor Pitts has joined MMX (formerly known as Minds & Machines) as Director of Premium Sales for the Americas. Many people in the domain space likely know Victor from his days at Moniker (and, and more recently at

In his new role with MMX, Victor will be working on selling some of the premium-designated domain names in the new extensions operated by MMX. Victor will also be working on various industry partnerships. I am sure his industry experience will be particularly helpful with the later aspect of his new role.

MMX also recently hired Solomon Amoako as VP of Channel Management.

The press release announcing the news is found below. Thank you to Simon Cousins for sharing the news with me.

MMX Appoints Accomplished Industry Professional Victor Pitts

As new Director of Premium Sales, Americas, will lead premium domain name business development for the registry.

SEATTLE, Washington, March 21, 2017 /MMX/ — Leading top-level domain name registry MMX (formerly known as Minds + Machines) today announced the appointment of accomplished domain industry leader Victor Pitts to the company’s business development team.

In his role of Director of Premium Sales, Americas, Mr Pitts is responsible for MMX’s premium domain name sales and partnerships.
MMX CEO Toby Hall said, “With Victor’s appointment, MMX’s commitment to accelerating sales activity and deepening partnerships with the brokerage and aftermarket sectors is on display. Victor’s excellent reputation within the premium domain sector, combined with his solid managerial abilities make him the ideal leader of our premium business development team.”

Mr Pitts’ two decades of domain industry experience included senior leadership roles in and, and was a founding team member of renowned domain-investor focused registrar Moniker.

“MMX has demonstrated that it is creating the ideal new domain registry” said Mr Pitts. “The MMX team’s authentic commitment to partnering with the industry is completely compatible with my own approach. Our recent elimination of premium renewal pricing has provided exciting momentum, and I’m looking forward to expanding MMX’s footprint through aftermarket and registrar channels with our excellent inventory.”

Mr Pitts holds a BA for Management of Information Systems at Florida International University. He has hosted over 250 podcast episodes of the “Domain Master” show, targeted to domain industry investors and professionals, writes for several blogs, and he is a sought-after speaker at industry business conferences. Like many premium domain name enterprises and professionals Mr Pitts will be based in Florida.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. They couldn’t have gotten a better man/industry professional! Anyone who has worked with Victor in the past will vouch for that! Congrats to Victor but the bigger congrats goes to MMX for adding Victor on to their team!!

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