Paul Nicks Archives | DomainInvesting.com
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Paul Nicks

GoDaddy Adds “Estimated Monthly Revenue” to Auction Pages

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If you are a regular bidder on GoDaddy Auctions, you likely noticed a new design on individual domain auction landing pages. On each page, GoDaddy shares a variety of data about each domain name, including the following attributes:


  • Age

  • Type of auction

  • Auction page visits

  • Appraised value

  • Parking statistics


When a GoDaddy-registered domain name expires, the company takes down whatever website existed and puts up an expiry notification landing page. The purpose is to notify the owner that the domain name expired and to let visitors know the domain name is coming up for auction. The company also monetizes landing pages with pay per click (PPC) links.

Of note, the company is now sharing "estimated monthly pageviews" and "estimated monthly revenue" for each expiry auction domain name. Paul Nicks, VP of the Aftermarket at GoDaddy told me the estimated monthly revenue takes into consideration the PPC revenue earned from parking in the 20 or so days the company has control of the domain name and that figure estimates → Read More


Changes I Made After Watching Paul Nicks Keynote

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Like many of you, I watched Paul Nicks' NamesCon keynote speech yesterday afternoon. I thought there were quite a few helpful and interesting nuggets of information that he shared, especially for people who list their domain names for sale via Afternic.

Earlier today, in response to the keynote, I made some changes to a large group of domain names I have listed for sale. Here are a few:

I added the Afternic phone number to my parked domain names that I have listed for sale on Afternic. Yes, I would need to pay a commission if they help sell the domain name, but I have already committed to that by listing on Afternic. If their brokers can provide a lift over the phone vs. emails with me, it will be worth the commission fee. You can see the for sale message I am using by visiting Colonel.com.

I added BIN prices to (more…) → Read More


NamesCon Keynote from GoDaddy’s Paul Nicks

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One of the most popular and helpful keynote speeches at NamesCon was the one given by Paul Nicks, GM of the Aftermarket at GoDaddy. In his speech, Paul discusses how GoDaddy prices, sells, and manages its NameFind portfolio.

I was unable to attend the speech due to the conflicting ICA panel held at the same time as the keynote, so I have been hoping video of the keynote would be shared online. Joe Styler just tweeted about the video, and I embedded the keynote below for your viewing pleasure.

If you have questions for Paul in response to his keynote, you are welcome to share them in the comment section. I have not yet had the chance to watch the video, but I plan to watch it as soon as I have some free time.

→ Read More