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Matt Cutts

Question for Matt Cutts: Why Is Google Adding My Name to Meta Titles?

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Name in Meta TitleI have a question for Google's Matt Cutts, and I am going to post it here on the off chance he sees this article. Even if Matt doesn't happen to see this article, I am hopeful someone else can let me know how I can resolve the issue.

Ever since changing my blog's domain name from ElliotsBlog.com to DomainInvesting.com, I have noticed that Google is adding my name (Elliot Silver) to the meta title of my blog posts in search results. I use the Yoast SEO plugin to help manage my meta tags, but Google doesn't seem to be paying attention to what I would like the title to read.

Up until today, the meta title was (more…) → Read More


Exact Match Domains Can Be Brands

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I was reading Aaron Wall's SEOBook.com article discussing the embedded  video from Google's Matt Cutts regarding keyword domain names and the rankings they achieve in Google. Aaron is one of the more forward-thinking SEOs, and it's a good article for domain investors to read.

Firstly, I think Aaron should note that there is a BIG difference between "keyword domain names" discussed by Matt Cutts and exact match domain names (EMD) discussed by Aaron. To me, keyword domain names are names like BestCarInsuranceQuotes.com or WatchMovieTrailersOnline.com, and exact match domain names would be names like SkiHelmets.com or SoccerCleats.com. Anyway, more on that below.

At the conclusion of the article, Aaron posed the question, "What happens to the value of domain names if EMD bonus goes away & Google keeps adding other data sources?"

From my perspective, strong descriptive domain names will still have the same value before and after because those domain names can be brands on their own. I think long tail keyword names, ugly → Read More


Great Search Engine Resource

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One of the better search engine resources I've found is the YouTube channel of Matt Cutts, a Google employee who shares a ton of great knowledge about the way Google ranks websites. Matt gives in depth answers to a number of user submitted questions - many of which I have personally had over the past couple of years.

In addition to this, you should also be familiar with Google's SEO Guidelines as well. This free pdf has a ton of information about SEO, which is perfect for someone who is beginning to develop websites.

There are a lot of great SEO resources out there, but you should at least come to the table with basic knowledge which can be gotten via these two free resources. → Read More