Chris Sheridan, Head of Strategic Partner Sales at Weebly, shared a link to a TechCrunch article covering startup branding:
— Chris Sheridan (@sheridanct) February 11, 2018
The article discussed quite a few funded startups and their brand name choices. Brands mentioned in the article include Waldo, Morty, Pie Insurance, Carrot Fertility, Lemonade, Oscar, Herb, Bud, Radish, Purple Squirrel, and quite a few other companies with interesting (or even confusing) brand names.
I was interested in the brand name choices, but I was particularly interested in the domain names the companies chose for their websites. The article linked to these startups’ Crunchbase profile pages, so it was a bit more tricky to see their domain names, but I think I looked at almost all of them. Of note, nearly all of the startup profiles I saw showed the companies were using longer .com domain names rather than new gTLD domain names, ccTLDs, or alternative extensions. The exceptions I noticed were Herb (Herb.co), and Purple Squirrel (PurpleSquirrel.io).
Some of the domain names being used include HiWaldo.com, HiMorty.com, ThisIsBud.com, FatLama.com, MyHippo.com, Lemonade.com, HiOscar.com, TheZebra.com, RadishFiction.com, TheCakeApp.com, and MortgageHippo.com (among several others).
Personally, I think it can be confusing to use a domain name like HiWaldo.com, but perhaps the exact match .com domain names were too expensive or not available for sale.
Although this is probably a smallish sample, I found it interesting that most of these startups decided to go with a name like HiWaldo.com rather than Waldo.Online or something else that could have been hand registered.