While I am away for DomainFest, a couple of my friends have written guest posts related to topics in which they are experts. Yesterday, Jeff Behrendt of INForum.in, wrote about investing in Indian domains. Today, Richard Douglas discusses social media for domain investors. Richard has a diverse background is systems administration, web development and security. You can read more about domain development on his blog or follow him on twitter.
Everyone knows how popular social media sites like Twitter and Facebook are. What you might not know is that these sites have matured well past the days of posting notes about being at the doctor, being stuck in traffic, or what you’re eating for breakfast.
What you might know know is that savvy businesses are using social media to market themselves, get feedback from customers, launch new products, do research, and more.
Micro blogging sites like Twitter are full of up the minute info, news, events that can be easily searched for whatever your interests are. You can use Twitter for all kinds of research such as a search for domain names or manage your brand with a search for Elliot Silver.
Many domaining service providers are active on twitter and using it for feedback with their customers. For example, Network Solutions updated their clients on their recent DNS problems here and here.
Networking and Promotion
End users are on social media all day or from their cell phones while they’re on the road or at night while sitting at home watching TV. So capitalize on this by posting your latest blog post or tweet about a few domains for sale. You’ll meet new people with common interest and make a few sales too. I’ve found that regular users of social media, search the social media site before the SE’s. There are several Twitter apps you can install on your Mac, PC, iPhone or Blackberry to make using social media faster and easier to use.
Build Your Brand
Do you have a service or domain that you want to promote? Be a blabbermouth and people will notice. Talk about it on social media, link to your content or blog post, make some videos and promote them on social media. Search for people with similar interests as your brand and connect with them so that when you have something to say about your brand, they will spread the word too. Gary V. is a perfect example of building your brand with social media.
Syndicate Your Content
If you’re a blogger, why use just RSS when you can syndicate your blog posts to Twitter and Facebook and get three times the visitors? There are tools on both Twitter and Facebook to autopost your blog posts to make syndication easy.
Ask Questions, Get Feedback
Need a script for that next project or do you want to know who launched that new site? Ask questions and get feedback from people you’re networked with and even new contacts who are watching or searching for what you’re posting about.
Jump On Board
Many domainers are already using social media to network, market their services/domains and promote their brand.
So what’s holding you back?
PS. If you need help on what tools to use or how to syndicate your blog posts or content from your web site, just post in the comments and I’ll be happy to help.
Great post Elliot… there’s a related post on ReadWriteWeb today
I’ve been monitoring Twitter for “domain” and by replying to people’s questions and helping out — it’s amazing to watch good karma pay off…
Another good practice is to search Twitter for “hashtags.”
People use them to assign a tag to their tweet. For example, you could search for the hashtag “#domain” on search.twitter.com:
In addition to Twitter’s search site, Hashtags.org tracks all hashtags made on the microblogging service. There, not only will you find associated tweets, but also any photos or video associated with that hashtag.
Hope this helps!
Just ran across something that might be of interested to you and other Twitterers –
Go to Squidoo and look at the look at the top 100 or simply click on this http://www.squidoo.com/twitterapps.
Looks like a lot of useful Twittering information.