Smart Marketing for Stowe Vacation Home

Every year, I try to plan an annual meeting. It’s smallish because I have a small company with only one employee, but I like to hold it to get away and take a few friends to brainstorm some new ideas for the upcoming year.

I decided to hold the February meeting for an extra long weekend at Stowe Mountain’s Stonybrook Resort in Stowe, Vermont. I searched for a vacation home to rent on HomeAway.com and VRBO.com, two vacation rental websites I hadn’t used before.

I also searched Google for vacation homes in Stowe. As it turns out, the owners of the home that I chose have a website specifically to market the home:  StoweVacationHome.com. The home was also listed on VRBO.com, which I used to facilitate the agreement.

I can’t say that the only reason I chose this home was because of the domain name, but there were three I was considering, and the generic domain name was the deciding factor for me.

It also spurred me to hand register KillingtonVacationHome.com, SquawValleyVacationHome, SnowmassVacationHome.com, and WhistlerVacationHome.com. Not sure if I will get into that business, but I do know that HomeAway owns names like VailVacationHome.com and DestinVacationHome.com.

Maybe some day, I will trade each of those domain names for a week’s vacation!

Photo: Flickr